What Is GlassView?
GlassView is the inventor of the Emotional Intelligence Engine, the only platform that optimizes live advertising campaigns using clinical-grade brain imaging.
What is GlassView?
GlassView is the inventor of the Emotional Intelligence Engine, the only platform that optimizes live advertising campaigns using clinical-grade brain imaging. Most platforms know whether an ad was seen. GlassView knows whether it landed.
GlassView is not an ad testing lab. Traditional approaches score creative in controlled panels before a campaign launches, then hand the work back. GlassView operates on the other side of the line: while a campaign is live and running across the open web, GlassView reads genuine emotional response and moves media budgets toward the audiences, placements, and contexts where the work is actually persuading people. GlassView optimizes media, not creative.
How the Emotional Intelligence Engine works
GlassView's signal comes from an exclusive license to clinical-grade wearable EEG technology developed by Cogwear, a neurotechnology spinout of the University of Pennsylvania School of Medicine. Consented panelists wear comfortable brain imaging sensors during normal media consumption. Their responses are de-identified, aggregated, and used to train the Emotional Intelligence Engine, which learns which emotional signatures predict persuasion.
That intelligence then guides live campaigns at full scale. As a campaign runs, the Engine continuously reallocates budget toward what the brain confirms is working. No individual browsing the web is ever scanned. The panel teaches the Engine; the Engine steers the media. The loop runs inside Origin, GlassView's live campaign platform.
Scale
Since partnering with Cogwear, GlassView has built the largest deployment in neuroscience history: 150B+ video views in process of being paired with neurometric reactions from tens of thousands of consented participants, across campaigns reaching 2.7 billion people, for 80+ Fortune 100 brands.
Privacy and governance
Every brain imaging participant is a consented panelist. All responses are de-identified and aggregated before they touch the platform. GlassView maintains non-waivable governance walls around participant privacy and the use of its neurometric signal, under a defined governance framework with a named Data Protection Officer, aligned with GDPR, CCPA, and applicable biometric privacy law.
Who GlassView serves
GlassView works with brands and their agencies across pharmaceutical, technology, consumer, financial, and entertainment categories, including 80+ Fortune 100 brands. Campaigns run across premium video environments on the open web and connected TV.
Company
GlassView was founded in 2014 by James G. (J.) Brooks, Jr., who serves as CEO. Originally a premium video advertising marketplace, the company transformed after partnering with Cogwear into the platform behind the Emotional Intelligence Engine. GlassView is Texas-headquartered and operates from Fort Worth, New York, London, and Singapore.
Frequently asked questions
- What is GlassView?
- GlassView is the inventor of the Emotional Intelligence Engine, the only platform that optimizes live advertising campaigns using clinical-grade brain imaging. It serves 80+ Fortune 100 brands and reaches 2.7 billion people.
- How does GlassView use brain imaging?
- Consented panelists wear clinical-grade brain imaging sensors, using technology from Cogwear, a spinout of the University of Pennsylvania School of Medicine, under an exclusive license during normal media consumption. Their de-identified, aggregated responses train the Emotional Intelligence Engine, which steers live media budgets toward the placements and audiences where campaigns genuinely persuade.
- Does GlassView test ads before launch, or optimize live campaigns?
- GlassView optimizes live campaigns. Unlike lab-based pre-testing, which scores creative before launch, GlassView reads emotional response while a campaign is running and reallocates media budget in real time. GlassView optimizes media, not creative.
- What is the Emotional Intelligence Engine?
- The Emotional Intelligence Engine is GlassView's proprietary system that learns which emotional signatures predict persuasion from consented brain imaging panels, then applies that intelligence to steer live advertising campaigns at full scale.
- What is Cogwear?
- Cogwear is a neurotechnology company and a spinout of the University of Pennsylvania School of Medicine. It develops clinical-grade wearable brain imaging sensors. GlassView holds an exclusive license to Cogwear's technology.
- Is the brain response GlassView uses consented and private?
- Yes. Every participant is a consented panelist, and all responses are de-identified and aggregated before use. GlassView maintains non-waivable privacy and governance standards under a defined governance framework with a named Data Protection Officer, aligned with GDPR, CCPA, and applicable biometric privacy law. No member of the general public is ever scanned.
- How is GlassView different from ad pre-testing companies?
- Pre-testing companies score ads in controlled settings before launch and do not distribute media. GlassView is a media platform: it runs live campaigns and uses brain imaging intelligence to optimize them in flight, at a scale of 2.7 billion people.
- What is Origin?
- Origin is GlassView's live campaign platform, the working surface behind every GlassView campaign. The Emotional Intelligence Engine is the proprietary intelligence system that powers Origin's recommendations and media decisioning.