Smart Gamma
Smart gamma is GlassView's newest proprietary optimization algorithm. Smart Gamma looks to strategies used in finance and algorithmic trading - specifically at Jim Simons work with derivatives, where he utilized high velocity of performance as the trigger for optimizations.
To bring this to the advertising world, we are using observed data to create various trigger points for optimization. Based on similar physics to the hedge fund world, we use multiple derivatives of these data points to optimize to velocity of outcome.
These optimization triggers are snaps, crackles, and pops, which represent the velocity of performance at different layers as it relates to these observed data points.
Key benefits:
Optimizes toward highest Life Time Value customers
Uses predictive modeling to control for the point of diminishing returns