NerdWallet
Finance
$1.61ROAS
5%Conversion Rate
66%Beat Google CPA Benchmark
The Signal
Drive DR results through clicks on the “apply now” CTA for credit card signups, increasing credit card applications
The Decision
We delivered this campaign on hyper-contextually relevant pages and retargeted users who showed interest in the creative. Leveraging observed data points, we increased delivery on nights, weekends, and EOM billing days due to higher interest in credit card information
The Proof
Through cookie-free, contextually relevant targeting and the use of observed data points in delivery, we were able to achieve strong ROAS for Nerdwallet