Greg Barker, Lord Barker of Battle

Board Member

Gregory Barker, Lord Barker of Battle is a distinguished figure in both the political and business arenas, bringing a wealth of experience and insight to his role on the board of GlassView. With a background in public service as a member of the House of Lords as well as business and the NGO sector, Lord Barker has been a driving force in promoting innovation and advancement across various sectors, beginning with a deep involvement in advertising and digital media.

Having served as Minister of State for Energy and Climate Change from 2010 to 2014 and then chair of the London Sustainable Development Commission and most recently as chair of the World Bank's "Carbon Pricing Leadership Coalition" Lord Barker has championed initiatives that fostered sustainable and responsible business practices, aligning well with GlassView’s commitment to harnessing innovative advertising solutions. His tenure in government showcased his ability to innovate and drive strategic initiatives, skills that are invaluable in today’s rapidly evolving advertising landscape.

In the corporate realm, Greg Barker has held various senior roles, including an early role as a director of a leading digital advertising company, and since leaving government as senior advisor to one of London’s leading advertising and marketing agencies where he honed his expertise in leveraging technology for strategic brand promotion. His understanding of digital advertising dynamics makes him an asset to GlassView as the company continues to redefine the digital advertising space through data-driven strategies and innovative content delivery. An advocate for progressive thinking in marketing, Lord Barker’s insights into consumer behavior and market trends equip GlassView with a visionary perspective on maximizing advertising effectiveness. His dedication to fostering a culture of creativity and collaboration further supports the company’s mission of delivering tailored advertising solutions that resonate with audiences.

Lord Barker of Battle’s career is marked by his commitment to excellence and his ability to navigate complex challenges, making him a key contributor to GlassView’s ongoing success and growth in the advertising industry.

Desktop and Mobile Web

Premium inventory across the open web, placed in contextually relevant environments that prime emotional receptivity before the ad even begins.

Connected TV

Full-funnel delivery across FEP, VOD, OTT, addressable linear, and programmatic linear. The living room is still the most emotionally resonant screen in the home. We make sure your brand is there.

B2B Title Targeting

We source verified job titles directly from LinkedIn and Facebook and deliver across the open web at scale. When your audience is a CFO, a CMO, or a Head of Engineering, precision matters more than volume. We give you both.

Gaming and In-Game

Audiences inside console, PC, and mobile games are among the most emotionally engaged on any screen. Their brains are active, their defenses are down, and their attention is genuine. We deliver within those environments with formats built for immersion, not interruption.

Augmented Reality and Meta Smart Glasses

The next screen is not a screen. It is the world. As AR becomes part of how people navigate daily life -- through Meta smart glasses and emerging spatial platforms -- GlassView is already delivering branded experiences inside those environments. This is not a roadmap item. It is happening now.

Metaverse

Virtual worlds represent a new frontier for emotional engagement, where presence and immersion create the conditions for the deepest brand connections possible. We are building the infrastructure to reach audiences there with the same emotional intelligence we bring to every other channel.

Audio

Music streaming, radio, and podcasts reach people in the moments when they are most emotionally open -- commuting, exercising, winding down. We deliver within those moments with formats that respect the intimacy of the medium.

IoT and Wearables

Smartwatches, connected home devices, and in-vehicle screens are extending the addressable world. We reach audiences there, too.

Built for Brands. Built for People.

The brands that win the next decade will not be the ones with the largest budgets. They will be the ones that understand what their audiences actually feel -- and build every media decision around that signal.

GlassView exists to make that possible.

We are not a reach platform that added emotion as a feature. We are an emotion platform that delivers reach at scale. That distinction is everything.
If you are a brand that wants to stop guessing and start measuring what moves people, we want to work with you.

Three things worth knowing before we talk:

We measure what others estimate. Clinical-grade neuro data, not modeled proxies.
We optimize for encoding, not just exposure. The brain remembers what it felt, not what it saw.
We believe advertising can fund a better understanding of the human brain. Every campaign with GlassView contributes to that mission.
A note on this work. Our founder's story is the reason this company exists. Read it here.

Unlimited PTO

Benefits Package (Health, Dental, Vision, AD&D) & 401(K)

Flexible work-from-home policy

Career Progression

Travel reimbursement

Bring your dog to the office

JOIN OUR TEAM

We believe it takes great people to make a great product.

We believe it takes great people to make a great product. That's why we hire not only the perfect professional fits, but people who enbody our company values.