Scotts Miracle-Gro

Origin identified Nostalgia as the dominant emotional response to the Miracle-Gro x Martha Stewart creative. The Martha Stewart partnership wasn't just a celebrity endorsement. For both men and women, it activated a memory -- of gardens, of home, of something earned. That signal was invisible to standard audience models. Origin found it.

GlassView optimized delivery around the Nostalgia signal, targeting audiences and placements where that emotional response was most likely to activate. Nostalgia fired equally across male and female audiences -- enabling a unified media strategy without creative versioning. The :15s format confirmed it: Nostalgia activated early and held, making the short unit the efficient choice.