GlassView Technology
From a clinical-grade EEG headband worn during a real ad campaign, to AI models applied across 2.7 billion people. This is how GlassView connects what the brain feels to what people do.
The Hardware
Cogwear's patented EEG headband looks and feels like a comfortable athletic headband. Inside, nanotechnology dry-electrode sensors capture clinical-grade neural signals from brain activity, anywhere, anytime, without gel, wires, or a laboratory. Pioneered with neuroscience experts from UPenn Medicine, one of the top-ranked neuroscience institutions in the world, and supported by the NSF and NIH.
GlassView holds the exclusive license for Cogwear's technology in advertising and media applications. This is the hardware moat that no competitor can cross.
What It Measures
Engagement captures the degree of active neural processing occurring during exposure. It is not binary like viewability. It is a continuous signal reflecting the depth of cognitive investment at each moment of the experience, which tells GlassView exactly when a creative is earning attention and when it is losing it, in real time.
Emotional response captures the valence and arousal of subconscious reaction. It reveals whether an exposure moved the viewer positively or negatively, and with what intensity, before rationalization or self-report intervenes.
Memory encoding measures the degree to which content is being consolidated into long-term memory at the moment of exposure. Brands that encode deeply drive behavior weeks and months after a single impression. This is the signal most correlated with purchase.
The Intelligence Layer
The Emotional Intelligence Engine is GlassView's proprietary AI platform. It takes the neural signals captured by Cogwear's hardware, validates them against millions of real behavioral outcomes from GlassView's ad platform, and applies the resulting models across every campaign in real time.
The result is not a score. It is a living optimization system that learns from every impression served, every purchase made, and every foot-traffic event recorded, continuously improving the predictive accuracy of the models that power every GlassView campaign.
Platform Scale
Neural intelligence only becomes predictive at population scale. GlassView has that scale.
The Validation Loop
Technology in Action
Cogwear's hardware was designed from the beginning for naturalistic deployment. Not a clinical helmet. Not a research lab electrode cap. A headband people actually wear while watching content, exercising, working, and living. That is what makes the data real.
GlassView has deployed Cogwear's EEG technology across advertising research programs with some of the world's largest brands, including Topgolf, and continues to expand the participant base across diverse demographics and real-world environments.
Cogwear EEG technology deployed across advertising research, athletic performance monitoring, and health applications. GlassView holds the exclusive license for advertising and media use cases.
Where the Technology Is Applied
Neural intelligence applied to over one billion commercials annually across 2.7 billion viewers. The brain data that makes every campaign smarter, every creative decision more defensible, every media dollar more efficient.
Cogwear is pursuing FDA clearance for clinical diagnostic applications in Alzheimer's early detection, anxiety, and depression. GlassView's population-scale behavioral data provides the validation baseline diagnostic models require.
GlassView's brain-behavioral dataset provides the population-scale, validated training foundation that non-invasive BCI decoding requires to work reliably across diverse people and conditions. The path from predicting a purchase to decoding a motor intention runs through the same neural architecture.
The same neural signatures that predict whether a viewer will remember a brand predict whether an athlete will make the right decision under pressure. Cogwear's hardware is already deployed in sports safety and human performance monitoring, with GlassView's behavioral validation data providing the training foundation.
Whether you are a brand partner, an investor, a researcher, or a potential collaborator, we would like to hear from you.
