Qantas

Travel and Tourism

CTR6.8%

4,000+Booking Page Visits

The Signal

Increase awareness of Qantas flights from Singapore to Australia and in turn, increase flight bookings

The Decision

GlassView added a conversion pixel to break the audience into different segments based on engagement level. These users were then retargeted across devices with relevant flight offerings that linked to specific booking pages

The Proof

Through audience segmentation and targeting based on engagement level, we were able to drive bookings and take part in the promotion of new flights in the APAC region