Lyft
Automotive
2.6%CTR
88.2%Completion Rate
88.2%Completion Rate
Objective
Raise awareness and traffic to the Lyft website amongst HR decision-makers, and increase adoption of Lyft’s commuter benefits for businesses
Strategy
We used job title targeting for positions like benefits managers, HR directors, Chief HR Officers, and other high-ranking Human resource positions. We also heavied up delivery in large metro areas and optimized toward sites with high levels of B2B traffic
Results
Through contextual alignment with B2B-related content and job title targeting of relevant positions, we were able to drive quality site traffic to Lyft’s commuter benefit page and raise awareness of the program