Hermes

Fashion + Luxury

92%VCR

58.9%Positive Emotional Response

The Signal

Position Hermès as a key player in the MRTW/WRTW category leading in influence with recognition of the desirability and dynamic style of the Hermès Woman

The Decision

Our proprietary emotion and attention tracking technology - Real Eyes, allowed us to see real time responses to the 8 second creative, and optimize delivery accordingly. We found audiences found the creative somewhat confusing. Happiness and Engagement were highest amongst ‘Recruitment’ segment.

The Proof

Through Real Eyes, we were able to offer invaluable emotion and attention based responses from a narrow target demographic of high-income individuals, assisting Hermes in driving their desired branding play