Goldman Sachs

Finance

95%Completion Rate

9.7xAd Spend Increase

5.5%CTR

The Signal

Position the client as a thought leader and increase brand awareness as well as brand favorability

The Decision

We used whitelisting to curate a sitelist and then refined through a keyword and semantic blacklist, while targeting through job titles to reach high-net-worth milennials

The Proof

GlassView successfully met reach and frequency expectations against a hyper-targeted audience; after an initial test campaign, the investment bank showed their confidence by renewing and increasing spend by 9.7x.