The Signal
Across every business audience tested -- Customer Experience, Customer Service, Customer Care -- Nostalgia was the dominant brain response. Customer Care professionals showed the strongest combined Nostalgia and Impulse response across markets. Nostalgia confirmed emotional resonance. Impulse identified purchase readiness. Together they pointed at a specific human being.
The Decision
GlassView concentrated delivery toward Customer Care professionals in publisher contexts where the Nostalgia and Impulse combination was highest. Standard targeting would have distributed impressions broadly. The neuro signal said concentrate them.
The Proof
333% Surge in ROAS. Customer Care professionals drove the highest and most cost-efficient engagement in every market -- exactly where the brain signal pointed.