Chanel

Fashion + Luxury

4.2%CTR

86%Completion Rate

44%Viewability Above IAS Benchmark

The Signal

We were tasked with driving engaged traffic to the Chanel Coco Crush product page, that resulted in sales from this collection

The Decision

To accomplish this, we created a whitelist of premium, pre-approved sites and delivered in-feed placements that guaranteed 100% SOV. To ensure placements lived up to Chanel's brand standards, we blacklisted negative terms.

The Proof

Through optimizations and strict brand safety measures, we exceeded Chanel’s campaign performance goals while adhering to its SOV guidelines at a scale not possible for individual publishers