SalesForce
B2B
4.5%CTR
95%Completion Rate
16kClick Volume
Objective
Increase site action for SalesForce Customer 360 amongst a B2B audience while driving awareness and adoption of SalesForce
Strategy
We used job title targeting to reach ITDMs, marketing decision-makers, c-suite, and other high-ranking positions. We then targeted these users on both Connected TVs and mobile/desktop using our targeting layers and device graphing, helping SalesForce stay top-of-mind
Results
Through job title targeting, device graphing, and optimizations toward high-performing OTT placements like Bloomberg and CNN, we were able to drive site engagement for SalesForce, a leading company in the tech space