Updates
HOW NEUROMARKETING AND AI ARE CONVERGING TO STRENGTHEN AD CAMPAIGNS
The applications of neuroscience in the ad industry have improved with the development of AI tools.
GlassView Founder and CEO James Brooks Named to NSBA Leadership Council
James Brooks, Founder and CEO at GlassView, the inventors of NeuroPowered Media™, has been named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small business advocacy organization and operates on a staunchly nonpartisan basis.
EY Announces J. Brooks of GlassView as an Entrepreneur Of The Year® 2023 Southwest Award Finalist
Ernst & Young LLP (EY US) today announced that Founder & CEO, J. Brooks of GlassView was named an Entrepreneur Of The Year® 2023 Southwest Award finalist. Now in its 37th year, Entrepreneur Of The Year is one of the preeminent competitive business awards for transformative entrepreneurs and leaders of high-growth companies who are building a more equitable, sustainable and prosperous world for all.
Harnessing Attention for Good
J. Brooks founded video advertising platform GlassView almost nine years ago after working at Morgan Stanley and Conde Nast, where he executed the majority of US digital advertising campaigns for Vogue, Reddit and Wired online. He spoke to Realeyes about how he disagrees with those who say attention is scarce, why those who abandoned brand building continue to suffer, and how attention measurement can truly be a force for good.
Microsoft, Google’s AI race points to shifting search power balance
Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.
Moving the Needle in 2023: The Key to Identifying Market Growth is Brand-Building
While it’s important for companies to leverage rapidly emerging technology that can refine data influx and maximize targeting capabilities, the best long-term growth strategy is to invest in brand building. In 2023, the brands and companies that are honing in on what makes their customers tick will find themselves at the front of the pack from a market share perspective.
GlassView Video Distribution Platform Propels Attention to RIP Medical Debt Through Emotion-Driven Advertising Campaign
Through a revitalized, attention-driven advertising campaign, GlassView has helped RIP Medical Debt get in front of donors during a rocky year for philanthropic giving. Shockingly, disgust was the driving factor.
Viewers react with disgust, confusion over medical debt ad campaign
RIP Medical Debt and GlassView teamed to measure how viewers responded to ads about the national medical debt crisis.
Emotion Detection in Marketing Is About to Go Mainstream
“The ability to gauge consumer feelings on marketing materials in real time is already at our fingertips,” agrees James Brooks, founder and CEO of GlassView, a video advertising platform provider. “Through drastic improvements in AI, the use of emotion detection technologies has grown rapidly in the last year, especially within advertising and marketing. Now, we’re able to start integrating neurotechnology into the mix, promoting solutions that can read emotions to varying degrees.”
GlassViewがCogwear社のエモーションセンシングヘッドバンドに投資、マーケティング パフォーマンスを強化
GlassView は、脳のヘルスケア分野でニューロマーケティングヘッドバンドを推進するスタートアップ企業、Cogwear社に戦略的投資を実施します。オーディエンスのエンゲージメントを高め、より強力なエクスペリエンスを創出し、効果的な広告提供を実現します。
GlassViewがメディア業界のスペシャリストを初の最高エージェンシー パートナーシップ責任者に任命
大企業のメディア セールスと戦略的パートナーシップをまとめ、20年来の業界経験を持つスターク・タウンエンド氏が、エージェンシーとのパートナーシップを主導することになりました。
GlassViewが、Wharton Neuroscience Initiativeの責任者をアドバイザリーボードに任命
神経科学の権威であるマイケル・L・プラット博士が、消費者の根本的動機をリアルタイムで理解することにより、ブランドとオーディエンスのつながりをより深めていくというGlassViewのミッションをさらに推進します。
GlassViewがGoogle社の業界責任者を最高事業成長責任者に任命
Google社とMicrosoft社で15年にわたり顧客ソリューションの創出及び成長促進を担ってきたナターシャ・バーニー氏が、GlassViewを次の成長段階へと導きます。
GlassView がスマートガンマのリリースを発表
世界最大の独立型動画広告配信プラットフォームであるGlassView は本日、GlassViewスマートガンマのリリースを発表しました。金融業界の経験者や専門家によって設立されたGlassViewは、数々の助言を受けながら、大手ヘッジファンドに影響を与えている取引アルゴリズムに注目。メディアパフォーマンスをさらに最大化していきます。
Why Consumer Electronics Won’t Get ‘Amazoned’
Why Consumer Electronics Won't Get ‘Amazoned'Competition is nothing newMORGAN FOSINA, GLASSVIEWMAY 27, 2018It's every consumer electronics brand's nightmare: The next time a consumer searches fo...
In Defense Of ‘Wasted’ Impressions
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today's column is written by James G. Brooks Jr., founder and...
How GlassView’s Social Video Campaign Helped the Student Conservation Association Alumni Tell Their Stories
Nonprofit organization's "Tell Us Your Story” campaign boasted completion rates 69% over the industry benchmarkNEW YORK, May XX, 2018 -- GlassView applied its tech acumen to a first-quarter vide...
What Marketers Can Learn From The 'Roseanne' Reboot
There have been several reboots of old media properties, including Will & Grace, Full House, and The X-Files, but none have made as big a splash as Roseanne's reboot.The show's premiere drew 17.7 mill...
Why Other Advertisements Are the New Brand-Safety Worry
Why Other Advertisements Are the New Brand-Safety WorryOpinion: Social networks can't fully control what kinds of ads are appearing on their platformsBy James G. Brooks Jr.Large marketers have realize...
GlassView Turns Trending Topic into a Sold-Out Event for Represent.Us
Represent.Us' "Unrig the System Summit” became a trending topic on Twitter in New Orleans and made national news for sold-out eventNEW YORK, March XX, 2018 -- GlassView's video distribution stra...
GlassView Launches New Office in Sao Paulo, Brazil
NEW YORK, March XX, 2018 – Continuing its pace of rapid growth, leading video distribution platform GlassView has announced its expansion into Latin America with the opening of a new office in S...
The Media Industry: Deja Vu All Over Again?
If you've seen or read The Big Short, you will most likely remember how blue-collar folks in Florida suddenly had multiple mortgages that the banks were giving out indiscriminately.That was as good an...
5 Advertising Strategies for Entrepreneurs Coping With Facebook's Revised News Feed
Facebook's News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will se...
Forget Click-Through Rates, Focus on Emotional Engagement
In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and u...
Does TV Still Need to be the Center of Video Campaigns?
Like many execs in digital media, I had one of those "wait what?” moments recently when I saw that marketing intelligence company WARC found that the percentage of marketing campaigns leading wi...
The 5 Biggest Misconceptions About Connected TV Advertising
A new survey shows at 60% penetration, more households have connected TVs than tablets. The number of connected TV households jumped 10.1% in 2017 versus the year before, according to eMarketer. TV is...
Online Video Metrics Need To Go Retro
How many people are watching a brand's video ads? And for how long?Those questions are perennial ones for advertisers, particularly after Google recently agreed to third-party audits for its YouTube a...
The Logan Paul Incident Illustrates Why YouTube Will Never Be 100% Brand-Safe
Just a couple of days into the new year, YouTube already has another brand safety crisis on its hands.Logan Paul, a YouTube star with 15 million followers who has inked marketing deals with Walmart an...
Inside the One-Two Punch Video Posting Strategy
When it comes to posting videos, timing is everything.Should a marketer plan posting times by observing regular patterns of usage or evolve the placement in real-time based on results? The answer is a...
5 Video Advertising Cliches to Avoid in 2018
Why do some 40% of people in the U.S. block ads on their desktops?I believe a big reason is that while ads may aim to say something new, often the ideas have been done before. Despite so much talk ab...
GlassView Drives Awareness for Partnership for Drug-Free Kids with Impactful Social Video Campaign Ethical Marketing News
GlassView, the world's largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids‘ work supporting families struggling with their son or...
The Dead Zone: The Case For Heavying Up On Advertising The Week After Christmas
The week between Christmas and New Year's is probably the laziest week of the year. Even if you don't celebrate either, the rest of America probably does, so for marketers, it's also a good week to go...
Snapchat’s Context Cards Are Here: What You Need to Know
In case you missed it, Snapchat's Context Cards just launched us into the age of spontaneous search.Search as we've known it for the past couple of decades has been all about premeditation. If you're...
How Healthcare Brands Can Use IoT for Marketing
Imagine this: You get a reminder on your smart watch around 5pm to take your statin medication to lower your cholesterol. Because you have taken your pills for 30 days straight, you get a coupon for 1...
How GlassView Distributed the Monica Lewinsky Anti-Bullying Video and “Click With Compassion” Campaign
It was hard to miss the anti-bullying campaign featuring Monica Lewinsky thanks to a strategic distribution plan by social video platform GlassView.The campaign, "Click with Compassion,” which l...
GlassView
NEW YORK, Dec. 4, 2017 /PRNewswire/ -- GlassView, the world's largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids' work supporti...
Why the Auto Industry is Taken with 6-Second Ads
One of the Clearest Trends in Video and TV Advertising in 2017 has been a shift towards ads that run just six seconds.So far, Old Spice, Snickers and Under Armour have rolled out ads of that length. I...
GlassView Drives Awareness for the Partnership for Drug-Free Kids with Impactful Social Video Campaign
NEW YORK, Dec. 4, 2017 /PRNewswire/ -- GlassView, the world's largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids' work supporti...
OH SNAP! BRANDS ARE GETTING KICKED OUT OF THE 'FRIEND ZONE'
Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed...
GlassView and MOFILM Partner to Create World's Largest Independent Video Production and Distribution Solution
NEW YORK, Nov. 27, 2017 /PRNewswire/ -- GlassView, the leading social video distribution platform, and MOFILM, the tech-enabled content maker, today announced the launch of their new partnership to cr...
Here’s how social video will evolve in 2018
Over the past few years, the internet has evolved from a text-based medium to the new TV. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation w...
How 5G Will Shake Up Marketing in a Digital Era
One of the most closely watched performances at next year's Winter Olympics won't be by an athlete, but by a technology. During the 2018 Pyeongchang Olympic Winter Games, Intel will provide its 5G mob...
4 Reasons Why You Shouldn’t Count Snapchat Out
This has been a tough year for Snapchat. The company's initial public offeringwas a disaster, Facebook's Instagram has successfully mimicked many of Snapchat's best features and the company's growth h...
Marketers Smell A New Opportunity In IoT
A few years ago, Dunkin' Donuts launched a new kind of advertising in South Korea. The marketer pitched its coffee to bus riders in Seoul by pumping the scent of fresh coffee when the chain's jingle p...
GlassView Harnesses Audience Emotion to Supercharge Awareness and ROI
NEW YORK, Nov. 2, 2017 /PRNewswire/ -- Social video platform GlassView announced it is offering its clients the ability to use emotion-based targeting to optimize video advertising in real time to imp...
4 Ways to Avoid the Fat-Finger Attribution Problem
With all the talk about ad fraud, you'd think that every false click on an ad was the result of a sinister bot. The reality is that there's often another culprit: fat fingers.The so-called fat...
Brandspeak: 5 Ways Brands Can Use GIFs Without Looking Desperate
GIFs may be 30 years old, but they are just coming of age for advertising.Last month, Giphy, the biggest proponent of the format, with more than 200 million users who pass around more than 1 billion G...
3 Reasons Marketers Can’t Depend on Data Alone
When it comes to data-based marketing, everyone wants to be like Netflix.At the 4A's recent Strategy Festival in September, the trade association outlined how Netflix uses statistical modeling to gaug...
Stop marketing to Gen Z and start helping them
Rather than try to convince this generation to put down their phones, marketers would be doing Gen Z a favor if they emphasized the community-based aspects of phone communication.Just two years ago, t...
Want to Make Your Meetings More Productive? Go for a Walk!
A few months ago I had an epiphany: The lines of communication at my business had some kinks. Our discussions weren't as fluid as they once were. Partially, this was because I had been traveling a lot...
Facial recognition technology will replace IDs, credit cards, and passwords
As the old saying goes, a smile costs nothing but gives so much. In the future, it will offer a lot more, including everything from the ability to fly across the country to the means to purchase fried...
GlassView Continues Expansion with Series of New Hires
NEW YORK, Oct. 9, 2017 /PRNewswire/ -- Amid a pace of rapid growth, social video marketplace leader GlassView has announced a dozen new hires to help support the expanding business."Over the past...
Marketers Should Take Another Look at Smart Glasses
I remember the moment I felt like a true Glasshole. I was on the subway in New York wearing Google Glasses in 2013 when a fellow passenger asked — not all that nicely — if I was recording...
Why Video Makes Sense for B2B Marketers
Action star Jean-Claude Van Damme's most recent career comeback wasn't in some ultraviolent shoot-'em-up but a viral video. The video featured the Muscles from Brussels demonstrating an "extreme split...
AI is revolutionizing neuromarketing
An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it's one that may be less of an issue for marketers of the future, thanks to non-human interve...
The Secret to Creating a Winning Six-Second Spot
As screens get smaller, users tend to have a diminishing tolerance for long ad messages. On a big-screen TV, thirty seconds may go by quickly enough, perhaps because audiences have become accustomed t...
Why Europe’s Stance on Data Privacy is Bad for Business
Right now there are two major forces driving business. One is digitization — the conversion of all aspects of business into digital form — and the other globalization.In some cases, the tw...
Which AI Technologies Matter For Marketers?
Artificial intelligence is the single most-hyped trend of 2017. If you're lived through big data and digital transformation, you may be skeptical that something else will come around next year, too. I...
Why the Industry Says Nay to Autoplay
Autoplay videos are so reviled that they can bring enemies together, as Apple and Google's recent actions show. Starting soon, new versions of Apple's Safari and Google's Chrome browsers will block au...
Super Bowl Ads in the Age of Precise Targeting
To get a 30 second spot during this year's Super Bowl, advertisers had to pay a minimum of $5 million. This number only includes the spot, and does not cover production expenses, publicity, and any o...
Reddit Redesign Shows How To Pull Off A Facelift Without Losing Your Audience
Reddit Redesign Shows How To Pull Off A Facelift Without Losing Your Audienceby James G. Brooks, Jr. , Op-Ed ContributorIf there was ever a site that was begging for a redesign, it was Reddit. For tho...
GlassView Launches New Office in Shanghai, China
June 5, 2018GlassView Launches New Office in Shanghai, ChinaBy GlassViewNEW YORK, June 5th, 2018 – Continuing its global push into new markets and driving rapid growth, leading video distributio...
The Secret To Effective Healthcare Ads - Unexpected Emotion
The Secret To Effective Healthcare Ads - Unexpected Emotion by Alyssa Rodia , Columnist, July 18, 2018Most of us spend our lives trying to avoid disease. Not surprisingly, we do the same with ads abou...
How The NBA Built A Winning Digital Media Strategy
COMMENTARYHow The NBA Built A Winning Digital Media Strategy by Adam Freudenstein , Columnist, 97 minutes agoThere's a strange phenomenon in sports in which the larger the ball, the younger the audien...
4 Things To Know About The Chinese Luxury Consumer
4 Things To Know About The Chinese Luxury Consumer by James G. Brooks, Jr. , Columnist, June 21, 2018Chinese buyers have stepped up their purchases of New York City real estate in the last few years....
Research Says This Type of Video Closes More B2B Sales
Research Says This Type of Video Closes More B2B SalesHere's how getting creative with your approach to case studies can cut out the high-pressure sell.James G. Brooks GUEST WRITERFounder and CEO...
GlassView Continues Global Expansion with New Office in Mumbai
GlassView Continues Global Expansion with New Office in MumbaiNEW YORK, April XX, 2018 – Leading video distribution platform GlassView has announced its expansion into India with the opening of...
Why Media Should Embrace the Idea of "Pretail'
Why Media Should Embrace the Idea of "Pretail'2 WEEKS AGO by JAMES G. BROOKSThe root of the word retail is "to cut off.” The idea is that a merchant buys a large portion of goods, then parcels i...
Millennials Are Shaking Up Financial Services
Millennials Are Shaking Up Financial Servicesby Morgan Fosina , Columnist, July 31, 2018Financial services executives are sort of like record company execs in the late 1990s. The big difference is tha...
Dropping the Filter: How Brands Can Navigate Instagram’s IGTV
Dropping the Filter: How Brands Can Navigate Instagram's IGTVOpinion: Those that get on early will enjoy a first-mover advantageBy Guest AuthorAugust 20, 2018Instagram made its name by offering photo...
Don’t Let the Fall TV Season Fool You: TV is Still Central to an Omnichannel Strategy
Quick: Name one new TV show premiering this fall season that you're excited about. OK, how about just one TV show, period?If you came up blank, you're not alone. However, while the waning of broadcast...
5 Reasons Video is the Best Choice for Account-Based Marketing
5 Reasons Video is the Best Choice for Account-Based MarketingCLAIRE LEE August 15, 2018, 9:31 pm"Show, don't tell.” "Seeing is believing.” "A picture is worth a thousand words.”Thes...
The Ad Industry Needs to Figure Out How It Feels About Reading Consumers’ Emotions
SOCIAL PRO DAILYThe Ad Industry Needs to Figure Out How It Feels About Reading Consumers' EmotionsOpinion: What would people think about the way marketers use such data?By Guest Author 8 hours agoThe...
What the Peloton Exercise Bike Shows Us About the Future of Video Marketing
What the Peloton Exercise Bike Shows Us About the Future of Video Marketingby VideoInk August 16, 2018 By James G. Brooks, Founder & CEO of GlassViewI don't have to convince you that screens are the f...
Two Cheers for Ads on Netflix!
Ads on Netflix? Hey, stranger things have happened.Recently, Reddit was even rantier than usual as many users noticed unskippable 10-20 second promos — OK, let's just call them ads — sandw...
Why a Good Product Isn’t Enough
Happiness, sadness, anger, surprise, disgust, and fear - these six basic human emotions affect our mood and guide most of the choices we make over the course of our day. Purchase decisions are no exc...
Case Study: Making Connected TV Happen
Intro/BackgroundAs a company that has been running Connected TV campaigns since 2016, GlassView was an early adopter of the platform that is now the fastest-growing in advertising. Our work in the sp...
Looking at Ways to Update Your B2B Advertising Strategy? Try Digital Video
Picture this - you work for a company in the B2B space and find that even though you're sending out thousands of emails per week and attending numerous trade shows, you're struggling to convert leads...
Connected TV: A Comprehensive Guide
IntroSitting at the convergence of digital video and linear television is the Connected TV (CTV) space, a new frontier for advertising that is growing at an exponential pace. While its rapid growth m...
It's Time for a Consistent Cross-Media Measurement Solution
Since the advent of digital advertising, agencies and brands alike have searched for a way to measure campaign success across delivery platforms. The vastly different delivery objectives of media lik...
Why Reward-Based Advertising is Worth Considering
Creativity has always been central to good advertising. In the early days of television, the ad industry was seen as a cousin to the film industry, showing top-tier content produced by some of the wo...
You Should Increase Vertical Video Budget for 2019 - Here's Why
The widescreen format is something that has been the norm since the dawn of screens. Movie theaters, televisions, and computers have always been wider than they are tall, and because of this, ads hav...
2019: The Year of Digital Out-of-Home?
The world of media and its technologies is constantly evolving. As we've all seen and read ad nauseum, we are living in an age of digital disruption. We've seen new channels emerge, such as wearable...
GlassView Stays Ahead of CES 2019's Tech Trends
Recently, eMarketer published a report discussing the major takeaways from last month's CES 2019 Conference. This event is the premier tech trade show for businesses in search of the next disruptive...
GlassView QuickDraw: Bringing High-Frequency Trading to Media
This past week, Business Insider published an article detailing the extent to which hedge funds and research organizations are scraping the internet for data to inform their strategy. One of the most...
The Fascinating World of Neuromarketing
According to a recent study conducted by R3 Future 40, 95% of purchase decision-making occurs in the unconscious mind. What does this mean and how does it impact the approach marketers are taking towa...
Struggling With Digital Strategy? Talk to Us!
At the most basic level, digital transformation can be defined as the use of digital solutions to solve traditional problems. In the advertising and marketing space, successful digital transformation...
Data and Creative: A Potent Combo
For as long as advertising has existed, there has been a tension between creative and media teams. Fans of Mad Men will remember the chaos that ensued when Harry Crane's media department took out the...
First-Party Data is the Wave of the Future
Earlier this week, Adexchanger published an article about Oracle's shift away from its third-party data services. This is a major story given the amount of market share they command in this space; th...
GlassView Adds Susan Harris Brooks to Board of Directors
NEW YORK, Sep 26, 2019 /PRNewswire/ -- GlassView, the leading social video distribution platform, today announced it was adding Susan Harris Brooks, COO of western wear companies Buckles of Texas & Mu...
Google Chrome is Dropping Cookies. How Will This Affect You?
Earlier this month, Google announced that it would finally follow in the footsteps of competitors Firefox and Safari by dropping the third-party cookie. This is a major announcement, especially follo...
Here’s Why the Effects of Advertising’s Brand Safety Crisis Will Be Permanent
Here's Why the Effects of Advertising's Brand Safety Crisis Will Be PermanentDoes the brand safety crisis that ripped through the advertising industry this year now show signs of settling down? With s...
3 Reasons Why Reddit’s Video Advertising Is a Big Deal
Opinion: When Redditors praise a brand, you can assume the affection is genuine If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently adde...
GlassView Brings High-Frequency Trading and Analytics to Video Media Buying
NEW YORK, Aug. 29, 2017 /PRNewswire/ -- We all know that smart brands buy media placements that align with consumer interest. But what if brands could make those purchases ahead of the trends, in anti...
How to Create an Office Environment That Allows Your Team to Thrive
Uber is one of the world's most highly valued private companies, but it lacked something that money can't buy — a positive workplace culture. When Uber's CEO Travis Kalanick stepped down recentl...
Why Brand Safety Isn't Just A Big Deal For Big Brands
Brand safety is a perennial issue that became a top-of-mind issue this year. A-list brands like Mercedes, PepsiCo and Walmart got pulled into crises when their ads were placed before YouTube videos wi...
How Meditation Transformed My Company’s Culture
07/25/2017 12:22 pm ETDuring the height of Seinfeld's popularity, Jerry Seinfeld used to keep pictures taken by the Hubble Space Telescope in the writer' room. The reason? As Seinfeld told Judd Apatow...
4 Reasons Amazon Is Set To Win The Advertising War
Amazon is the sleeping giant in the ad business, breaking $1 billion in revenues. As I assess the ad tech landscape, it seems like Amazon is the only player with the power to turn the Facebook-Google...
Is Advertising on the Internet of Things a Good Idea for my Brand?
The Internet of Things (IoT) is still a nascent technology. While the time when everyone will have smart refrigerators and an automated home may still be a few years off, the future is rapidly approac...
GlassView's James G. Brooks Jr. Named Young Leader by French-American Foundation
NEW YORK, June 29, 2017 /PRNewswire/ -- James G. Brooks, Jr., Founder and CEO of GlassView, has been selected as a member of the 2017 class of Young Leaders, a prestigious leadership honor by the Fren...
Brandspeak: 3 Video Tips For Brands From BuzzFeed, SNL and Serial
The following article by GlassView's Amanda Bell explores why a less-is-more video strategy is sometimes the better move.Among other things, BuzzFeed is known for creating a lot of video. A few years...
4 Ways to Make a Winning Offsite
Company retreats have been savaged by the likes of Dilbert and Saturday Night Live, to the point where many view them as soul-sucking boondoggles that should be avoided at all costs.While there are ex...
5½ strategies for making state-of-the-art branded video
Marketers have embraced the idea that they are publishers and that video is a cornerstone of their communications. Now what? Brands are producing more video content than ever before. The top 100 bran...
Why Casual Conversations Are Better Than Formal Interviews
Have you ever met someone who makes a great impression on an interview but you quickly find out is not the real deal?There's a name for this type of person — shallow extrovert — and they d...
Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing
When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assu...
Why I Get up at 4AM and Go to Bed at 8PM
Quiet. That's the word I'd use to describe the world at 4 AM. No matter where I am — even in bustling cities like Tokyo, this time of day is tranquil. Most of the world is still sleeping.Not me....
Why Facebook Can’t Shake the Starbucks Stigma for Shopping
Remember "F-Commerce?” Back in 2011, many had high hopes for Facebook-based commerce. And why not? Facebook was still growing like wildfire. In the early days, brands including Diane von Fursten...
GUEST: Why 2017 is the Year of 360 Video
Looking back, in 2015 YouTube launched what seemed to be a half-step between traditional video and Virtual Reality. The introduction, 360-degree video, let viewers see into the frame. If the video fil...
I've been waking up at 4 a.m. for a year and I'm convinced it helps me meet my goals
Quiet. That's the word I'd use to describe the world at 4 a.m.No matter where I am — even in bustling cities like Tokyo — this time of day is tranquil. Most of the world is still s...
3 Things The Fidget Spinner Fad Tells You About Marketing To Generation Z
Considering all the talk of how teens are addicted to their electronic gadgets, it's surprising that the hottest toy of 2017 (so far) is resolutely analog. The fidget spinner is a piece of plastic wit...
What is IOT and Why is it the Next Big Advertising Opportunity
2017/05/25 13:43In the United States some 8 million households now have Echo, a cylindrical device that understands simple voice commands like "tell me today's weather” or "play the new Beyonc&e...
Why United's Disturbing Video Won't Ground Its Brand
What a difference a month makes for United Airlines.On April 9, United sparked global outrage. As you've no doubt heard and seen, a video surfaced in which a doctor, David Dao, screams as two security...
3 Ways To Make Your Branded Content Bingeable
We have become a nation of bingers. Some 70 percent of us binge-watch TV and consume an average of five episodes per session, according to a recent Deloitte survey. Yet few advertisers have created bi...
Today's Biggest Ad Trend: A Flight To Quality
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today's column is written by James G. Brooks, founder and CEO...
Will Ads Be Able To Read You Mind?
Not content to conquer Mars, Elon Musk recently set his sights on colonizing the brain. Musk's new company, Neuralink, announced in late March, plans to make devices that can be implanted in the brain...
Brandspeak: What Brands Can Learn From Kendrick Lamar’s Promo Cameo
Celeb Kendrick Lamar surprised many when he appeared in an online cameo for the ABC sitcom Black-ish. The premise: The TV family creates an online music video they hope will go viral. Lamar helps out...
Will AI Solve The Brand Safety Dilemma?
A billboard states that a McDonald's is "straight ahead,” but the arrow actually points to another billboard stating "Diabetes? A heart attack could be right around the corner.” Such ad pl...
Want to Go Viral? Trying to Be Nice
A bunch of kids are playing basketball. The ball bounces in front of a nearby house, and the boy fetching the ball looks up to see another boy his age. This boy is in a wheelchair. "Hey,” says t...
Is Fake News Done?
Remember fake news? Only a few months ago, the media world was up in arms about patently false stories that purported to be news. Now, however, the public has moved on. Facebook is clearly labeling st...
Why The End Is Near For The Facebook-Google Duopoly
Anyone working in digital media knows the argument for fragmentation: Decades ago, there were just three TV networks. If you wanted to advertise on TV back then, you didn't have much of a choice.Now,...
Three Key Ways to Get Creative with Mobile Advertising
We're all subjected to a barrage of mobile ads on a daily basis, but how many do we remember?Odds are, very few and marketers know this. A recent eMarketer survey found that marketers deemed "developi...
10 Travel Hacks to Help You Stay Sane
10 Travel Hacks to Help You Stay SaneYou know that moment when you wake up and for a moment you think you're home? Then, a minute later, you realize that you're actually far from home. Part of your br...
From Yoga to Unlimited Vacation Time, Secrets to Building a Better Office Culture
Creating an office culture is kind of like setting a room's temperature. You want it to be chill, but not too chill. Above all, you want people to feel relaxed, comfortable and that the conditions are...
Why 2017 Will Be The Year Of VR... Really
Virtual reality started 2016 with such promise. The long-awaited release of Oculus Rift was finally happening. Mark Zuckerberg, who added Oculus to Facebook’s portfolio of tech companies in 2014, pred...
GlassView and SPM Team Up to Deliver Healthcare Videos Via Wearables and the Internet of Things
NEW YORK, Feb. 22, 2017 /PRNewswire/ -- GlassView, the leading social video distribution platform, today announced results from its partnership with marketing and communications firm SPM delivering he...
Are Snapchat’s Sequential Ads Ready for Primetime?
A few years ago, many marketers realized that the explosion of consumer touch points rendered the marketing funnel DOA as a marketing metaphor. Instead, this complex process was likened to a journey.W...
What Marketers Can Learn from FurKids' Viral Video
One of the top viral videos (so far) this year is from an Atlanta Furkids pet shelter that looks like it was shot with a budget of roughly 75 cents.This modest video with zero celebrities but lots of...
Why Instagram Live Could Be the QVC of Social Media
How do you buy a Kylie Jenner Lip Kit? You religiously follow her social media, wait for a tweet, and then it’s go time.Kylie Cosmetics are often sold out within minutes after she tweets about them. F...
Veteran Marketer and Entrepreneur Neeraj Bhagchandani to Direct GlassView's Singapore Office and Asia Expansion
NEWS PROVIDED BY GlassView Feb 01, 2017, 08:00 ETNEW YORK, Feb. 1, 2017 /PRNewswire/ -- GlassView, the leading social video distribution platform, today announced that Neeraj Bhagchandani, a veteran m...
Is a Snapchat Super Bowl ad worth 3M?
Quick: Try to recall a single TV ad during last year's Super Bowl.Coming up blank? That's no surprise. Though marketers spent as much as $5 million for 30-second spots during last year's big game, mos...
Why Burberry, BMW Are Getting Into the Short Film Business
January 13, 2017, 8:06 AMIn the previews for the many Oscar-worthy films you’ll watch this award season, you may see an interesting trailer. Domhnall Gleeson, an actor in acclaimed films like Star War...
While We're Going After Fake News, How About Ad Scams, Too?
Dec. 28, 2016 - 9:00AMThere has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. While we’re focused on this contro...
GlassView Announces Worldwide New Hires
NEW YORK, Dec. 6, 2016 /PRNewswire/ -- GlassView, the leading social video distribution platform, today announced key additions to their teams in the US, Europe and the UK. "GlassView's mission is to...
GlassView Announces Launch Of Video-Text Feature
GlassView, the cutting-edge social video distribution platform, today announced the launch of a new video-text feature, which allows consumers to easily share video links via all the major texting pla...
The Big Debate: Probabilistic vs. Deterministic
Some time ago we passed a tipping point where marketers realized that targeting by device didn’t make much sense and a cross-device “people-focused” approach worked better.With that matter settled, th...
Facebook Needs Accountability to Win Back Advertisers’ Trust
The advertising industry let out a collective groan in September when Facebook admitted a “discrepancy” in its reporting that led it to overstate how much time, on average, viewers were watching video...
Why the Twitter-NFL Deal Is a Hail Mary That Will Work
There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal,...
GlassView SmartLoop™ Ends Repetitive Ad Nightmare!
GlassView today launched a solution to one of the biggest problems in online advertising today --- those annoying ads that follow you around the Internet, targeting you to buy things you've alread...
Beauty and Cosmetics Expert Clémence von Mueffling Joins GlassView's Board of Directors
GlassView today announced that Beauty and Well Being Founder and Editor Clémence von Mueffling has joined its esteemed Board of Directors. She will advise the company on social video campaigns involvi...
GlassView Adds Beauty Focus With Clémence von Mueffling Appointment
Video advertising business GlassView has appointed Clémence von Mueffling to its board of directors in a move to ramp up its focus on beauty.Third-generation beauty editor von Mueffling has been tappe...
Why Stories Are a Losing Battle in Instagram’s War With Snapchat
You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat.In August, Instagram debuted Stories, a feature that allows users to take an...
Brandspeak: Ad Blockers Are Not the Enemy
If you sell ads for a living, it’s rational to view ad blockers as a Terminator that’s wired to extinguish your livelihood. Press coverage hasn’t helped. “Beware, the Ad-Blocking Tsunami is Coming for...
Why Facebook Live Doesn't Make Sense for Advertisers
With Facebook announcing mid-roll ads for Facebook Live, the social network is showing a startling disconnect with how much consumer engagement has changed.Essentially, the concept strives to resurrec...
How To Adjust Your Marketing Approach For Asian Markets
In a famous study over a decade ago, psychologists showed an animated video of fish swimming to both Japanese people and Americans. Afterward, the researchers asked the groups to describe what they sa...
Why Consumers Are Listening To Snapchat's Ads, And Not Facebook's
In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound...
The Summer Olympics Are Not Winning Gold on Social Media
With headlines reporting the Opening Ceremony’s lackluster ratings, perhaps the 2016 Summer Olympic Games could benefit from more “buzz.”Unfortunately, due to the International Olympic Committee’s Orw...
How Snapchat Can Open the Door for Marketers Without ‘Screwing It Up’
The acquisition of Yahoo by Verizon closes the chapter on Yahoo’s pursuit to remain independent, and the future of the company and its subsidiary properties is unclear.One of those properties is Tumbl...
Publishers dodged a bullet in their war with Facebook
Last year at this time, many publishers were wrestling with the question of what to make of Facebook Instant Articles.Facebook’s audacious proposition was that it would host content from publishers on...
New Ways Tech Can Reinvent The Shopping Experience
To some degree, there’s no need to visit a brick-and-mortar store in 2016.In sections of New York City, for instance, you can get everything you need from Amazon, from trampolines to a T-bone steak f...
What Pokemon Go Teaches Us About Generation Z
This summer has offered a strong rebuke to those who complain that kids and teens never leave the house to enter the great outdoors. Thanks to the hit Pokémon Go game, they are now walking around ever...
Brandspeak: Has the Influencer Marketing Bubble Burst?
After a 16-year run that began with the Malcolm Gladwell bestseller The Tipping Point, the market appears be catching up with the influencer economy. As an unnamed social media exec bemoaned recently,...
The Gothamist Makes Move to Increase Snapchat Visibility for Brands
The Gothamist is providing advertisers with a social media button that leads readers to their Snapchat page, driving visibility for brands on the popular social media platform. The online news publica...
4 Essential Ways to Create Winning Videos for the French Market
France has long boasted a distinct culture that has kept the nation at the forefront of fashion, design and business for centuries. As it’s clear the French are incredibly influential in dictating glo...
GlassView CEO James G. Brooks Jr. to Collaborate with the Wharton Future of Advertising Program on Research into the Future of Digital Video
The Wharton Future of Advertising Program (WFoA) at the University of Pennsylvania today announced that GlassView Founder and CEO James G. Brooks, Jr. will collaborate with the WFoA to produce researc...
GlassView Debuts First Branded Video Player with Snapchat Integration
GlassView today announced the launch of the first branded video player with Snapchat integration. The integrated feature, appearing as a Snapchat icon on their video player, will allow brands to lead...
Brandspeak: Four Essential Steps for Making Memorable PSAs
A series of videos about distracted driving might not seem like the most compelling or buzzworthy of topics. And yet, when looking for examples of successful government and non-profit public-service a...
Do This Yourself: Why Branded DIY Videos Are Still a Big Opportunity
Kenya’s Julius Yego will be vying for the gold this summer in Rio. Yego’s event, the javelin, is a rare specialty for athletes from that country. His learning method is also unique.As Yego told The Wa...
Brandspeak: What Brands Can Learn From Kendrick Lamar’s Promo Cameo
Celeb Kendrick Lamar surprised many when he appeared in an online cameo for the ABC sitcom Black-ish. The premise: The TV family creates an online music video they hope will go viral. Lamar helps out...
GUEST: Watch Out YouTube: The War for Online Video Dollars is Heating Up!
Make Some New Friends: Why YouTube Isn't the Only Place for Video AnymoreThere was a time not too long ago when "YouTube” was synonymous with online video the way Kleenex is with facial tissues...
Wild Geese: Patrick Kirby on adjusting to life in New York
Patrick Kirby is doing well for himself. But the young Cork man based in New York City says it has a lot less to do with luck and a lot more to do with just making it happen.And with a leadership role...
Mobile Ads Are Horrible
Stop me if this has happened to you, too: You’ve found an article you very much want to read, so you open it up on the browser of your smartphone. However, instead of reading the article, suddenly you...
What Do Julia Child, Bob Ross and Pokemon Have in Common? 3 Reasons for Twitch’s Video Success
Most recently, Twitch scored viewers – and headlines – with a four-day marathon of Julia Child’s “The French Chef.” The New York Times reported that the Amazon-owned video service, which is aimed prim...
Do Brands Still Need Websites? Yes, They Do
For media brands in 2016, it seems that the hip thing to do is ditch your website.BuzzFeed set the tone this month, when, during a keynote at South by Southwest Interactive, BuzzFeed unveiled Swarm, a...
It’s Time For The Video Ad Segment To Get Serious About Frequency
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video.Today’s column is written by Michael Goefron, managing director of account management and chief brand...
The pros and cons of Facebook and YouTube video advertising
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content. With online video ad spending set to approach...
Thanks to Google, Real-Time Advertising Goes Mainstream at Super Bowl 50
With the rollout of a new product, called "Real-Time Ads," Google is opening up a new frontier for marketers, and Super Bowl 50 is a perfect time to kick off."Real-Time Ads" allows brands to run ads i...
Production Checklist: 15 Tricks for Creating Compelling Corporate Video
Savvy digital marketers realize the importance of video when promoting companies and typically include a variety of corporate videos as part of their overall marketing programs, in addition to text, i...
Why Adele Embraced YouTube, Spurned Spotify
Taylor Swift fired the first shot, but Adele went to war. While Swift pulled her album "1989" from every streaming service but Apple Music, Adele’s latest, “25” is only available to those who pay up f...
The 4 Most Innovative Ad Technologies of 2015 - And What's Next
The idea that challenges can create opportunities is a widely cited motivational quote.With the rise of ad blocking in 2015, marketers faced a significant challenge, as consumers demonstrated their wi...
Why the 165-Year-Old Buffalo Check Is 2015's Hot Holiday Pattern
Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill in...
The Three Reasons Why 2016 Will Be a Breakthrough Year for Virtual Reality-Based Marketing
Sometime in 2016, marketers are going to add a new phrase to their lexicon: viral Virtual Reality (VR) experience. And the competition to be first in viral VR will be intense.Someone's brand is always...
Konica Minolta Reaches Execs During Lunchtime With Video Ads
Turns out the best way to reach the IT department and C-suite executives online is to put a video on Yelp just before their lunch hour.Konica Minolta Business Solutions, an office technology and servi...
The World Is Now Moving Vertically
Ever since smartphones became popular, there’s been an ongoing debate about how to use them to shoot video: in horizontal “landscape” mode or vertically, the way most people hold their phones.Though f...
GlassView Unveils Brand Shield
GlassView, the cutting-edge social video platform, today announced the launch of Brand Shield, a suite of technologies and practices provided to all GlassView clients. Brand Shield is designed to prot...
5 Holiday Shopping Trends To Watch
Holiday marketing is well underway, but it’s never too late to assess what this year’s season has in store.Though it may only be October, 27 percent of consumers are already shopping for the holidays...
Online Video Advertising Isn't Just Like TV
Back in the early 2000s, many were predicting that TiVo and other types of DVRs would kill TV advertising. That didn’t happen, but now Netflix and Hulu seem to be making a go of it.While Netflix has a...
Finance alumnus talks getting into advertising
James Brooks graduated from SMU in 2003. Photo credit: Courtesy of James BrooksJames Brooks, SMU 2003 alumnus, recently founded Glass View, an advertising company based in New York City. Glass View pa...
Rich media: Why luxury brands are betting on video
At first blush, luxury brands may not seem like a great fit for online video. They’ve traditionally used glossy magazine ads, billboards and, to a lesser extent, TV ads, to disseminate their highly st...
Don't Be Fooled - Digital Media Is Still All About People
There’s a well-known saying in finance: “Past performance is not indicative of future results.”Though that’s an oft-ignored disclaimer, it’s also wise advice when it comes to a lot of things, includin...
How To Create Great Videos To Market Your Company
Many small companies have heard the advice that they should try video marketing on YouTube or Facebook—and lots of them are following it. Among marketers and agency executives, 68% expected to increas...
3 Secrets to Online Video Success
Nearly 35 years ago, video — and MTV — killed the proverbial radio star, and today, online video is transforming how startups can raise brand awareness.Videos designed to evoke strong emotions and ins...
4 Reasons Programmatic TV Is Over-Hyped
Technology has forced even the most egregious laggards to embrace reality. In 2015, the Internet’s reach is so pervasive that it has even penetrated segments like utilities and luxury goods, two notab...
You Can Run a Great TV Campaign Without TV
For some, the 2000 Super Bowl will forever be remembered as the “dot-com Super Bowl” because of the 14 online businesses that advertised during the game, including Pets.com.Fifteen years later, we may...
10 Things Entrepreneurs Need to Know
1—Work-Life ImbalanceWorkfront took a look at the “work-life balance” issue examining the habits of Millennials vs. Baby Boomer in it’s Work-Life Imbalance report.2—Financial Wellness in Latin America...
Candy Pratts Price Joins GlassView’s Board
Candy Pratts Price is jumping on the video bandwagon. She has joined the board of directors of GlassView, the social video platform that was launched this year. Price will provide editorial consultati...
How Exciting Is Wimbledon? With Biometrics, Jaguar Takes Centre Court's Pulse
If you're among the fortunate 15,000 people who can afford the $4,164 ticket price to get into the stands at Wimbledon's Centre Court this week, you're surely in for a very exciting time. If you're no...
Four Reasons Why Brands Should Unlike Facebook's Video Ads
About a year ago, most users began to see something new in their Facebook news feed. Sandwiched between birth announcements and attention-seeking status updates were video clips. A lot of video clips,...
12 Modern Tech Devices the Smithsonian Is Saving for Posterity
Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock or musty, rus...
BuzzFeed's Editorial Fumble Doesn't Have to Be a Buzzkill for Native Advertising
BuzzFeed is often referred to as an advertising agency that creates content. Though most of the outside world views it as a digital media juggernaut, BuzzFeed's real innovation isn't listicles or GIF-...
What's Wrong With Dove's 'Choose Beautiful' Video Campaign
Hollywood loves a reboot, but the same can’t always be said for viral videos. Still, Dove’s latest video, “Choose Beautiful,” one of several released after the 65 million-views-and-counting mega-hit “...
A Human-Powered Approach to Programmatic Advertising
As consumers continue to find their way online, advertisers are constantly on the hunt for new ways to reach their audience.Glassview, an online advertising platform, has recently announced the launch...
GlassView Puts Brands in Better Focus for Videos
Advertisers have a new partner in ensuring their campaigns are reaching target audiences.GlassView officially launched Wednesday as the social video platform offering brands a “human-powered approach”...
GlassView Programmatic Social Video Platform Launches Today
GlassView Programmatic Social Video Platform Launches TodayNEW YORK, April 22, 2015 /PRNewswire/ -- Today marks the launch of the GlassView social video platform, which offers brands a human-powered...
What Marketers Can Learn From John Oliver
Since it launched in the spring of last year, “Last Week Tonight with John Oliver” has been a resounding success for HBO. The show has gained loads of media attention, and averaged a gross audience of...
Why Will Ferrell's Spring Training Stunt Was A Grand Slam For Baseball
All eyes were on Will Ferrell recently when the comedy MVP joined 10 Major League Baseball teams during their spring training, hobnobbing with players, holding hilarious signs and playing every single...