We procure inventory for specific campaigns from our publishers directly, which allows us to sit higher in the publisher priority stack and be more organically aligned with contextually relevant content.
We’re engaging with professionally produced content, optimizing on a page and zone level vs. site-only optimizations on DSPs. Our algorithm optimizes into pages, zones, and placements, shifting budget into top performers.
Hyper-granular contextual alignments proven to boost site engagement
Cookie-free optimization strategy future proofed against shifting privacy guidelines
Emotion Based Targeting
Our use of facial recognition allows us to understand how audiences are responding to each creative on an emotional level, allowing for better optimization outcomes.