We procure inventory for specific campaigns from our publishers directly, which allows us to sit higher in the publisher priority stack and be more organically aligned with contextually relevant content.
We’re engaging with professionally produced content, optimizing on a page and zone level vs. site-only optimizations on DSPs. Our algorithm optimizes into pages, zones, and placements, shifting budget into top performers.
Hyper-granular contextual alignments proven to boost site engagement
Cookie-free optimization strategy future proofed against shifting privacy guidelines
Combining financial trading principles with deep-rooted media expertise to drive maximum performance.
Unlike eye tracking and other biodata, which can indicate attention but not affinity, the GlassView Origin headband directly measures a user's engagement, emotion and memory straight from the brain. GlassView and its customers will use the data to fine-tune ads and drive engagement, creating a more enhanced experience for target audiences and more effective advertising for brand owners.