Emotion Based Targeting
GlassView has partnered with Realeyes to evaluate respondents’ emotions to your video content through the latest in web-cam AI technology. This system leverages thousands of data points, using facial & retina recognition technology, to read the current emotional state of the consumer as they watch a video.
This enables us to target consumers based on their receptivity to receive a message optimizing mid-campaign for optimal performance & ROI , the only media group to do so in real time. In addition, GlassView can activate Real Eyes to provide an alternative to A/B testing, expanding sample group studies from 15 to 1,500, gauging their actual emotional responses to your campaign creative.
Key benefits:
Valuable data to optimize campaign delivery towards outcomes
Creative insights delivered to brands understand how to improve creative, and which audiences are most receptive to the messages in market