SVB
The Signal
SVB had a credibility story to tell. The question was who was actually listening.
Origin ran the media and found the answer fast. Founders and Entrepreneurs weren't just the right audience on paper -- their brains proved it. SVB's heritage narrative hit them immediately. Nostalgia locked in and held.
But context was doing something unexpected. Sports publishers -- not Finance -- were producing the strongest close-state engagement across every metric simultaneously. Empathy, Synchrony, Impulse all peaking together. At the end of the ad. In a sports environment.
And repeat exposure wasn't creating fatigue. It was creating conviction. Memory and brand alignment measurably improved on the second and third view.
The Decision
The brain response showed exactly where the creative was earning attention -- and where it was burning it.
Finance placements peaked early and collapsed before the brand landed. Sports and Business environments closed strong across every signal. GlassView moved the budget accordingly and rebuilt the buy around the contexts where SVB's credibility story was actually resonating.
The Proof
55.4% increase in engagement among Founders and Entrepreneurs.
The audiences that responded most strongly were the ones who converted. The brain told us which ones they were before the wrong placements consumed the budget."