IBM

Both audience segments -- IT Decision Makers and CTOs -- showed the same structural pattern: strong engagement at open, a mid-ad dip, and a dramatic multi-metric recovery at close. For CTOs, Synchrony surged at the final seconds -- the highest late-ad neural alignment recorded for this campaign. Affinity and Impulse Gauge spiked simultaneously. For ITDMs, the same three metrics recovered together at close. Two different audiences. One shared moment of commitment.

GlassView optimized delivery toward placements and environments fostering full completion -- ensuring both audiences reached the close where the brain's commitment signal was concentrated. Placements selected to maximize completion rate among ITDMs and CTOs specifically.