Esoera

Parents on Hulu moved together. We made sure the creative was there when they did.

99.18%Hulu Video Completion Rate

15%Campaign Click-through Rate Above Benchmark

The Signal

Hulu had parents. Every media plan knew that.
What they didn't know was which parents were actually connecting -- and what was happening in their brains when they did.
Origin ran the media and found something no platform targeting could see. Among parents on Hulu, Synchrony wasn't just present -- it was building. All the way through the final seconds. Collective emotional momentum that didn't drop, didn't fragment, didn't fade. And it was sharpest on the very first view.
The platform wasn't the insight. The brain response was.

The Decision

GlassView concentrated the budget on Hulu CTV against the parent segment where Synchrony was confirmed -- and capped frequency at 2-3 views to protect that first-exposure signal before it burned out.
Same platform any buyer could access. Completely different intelligence driving every dollar.

The Proof

Hulu VCR hit 99.18%. Campaign CTR 15% above benchmark.
Anyone can buy parents on Hulu. Origin told us which ones were ready, at what moment, and exactly how many times to reach them. That's the difference.