Visit Dallas
94%VCR
4.7%CTR
$.04CPCV improved through RealEyes
Objective
To create awareness of what Dallas has to offer as a destination and increase visit consideration, driving strong branding via video and onsite action
Strategy
Leveraging our RealEyes technology we indexed towards receptive audiences, while gathering creative insights to inform future asset development. We also employed a media mix including OLV, CTV and display we achieved multiple touchpoints, allowing us to drive solid conversions amidst an awareness campaign
Results
Combining our extensive media mix with the niche targeting and placement insights gained from our RealEyes proprietary technology, we were able to drive VCRs and CTRs well above industry standard while utilizing RealEyes performance insights to drastically decrease CPCV