Van Cleef & Arpels
2.1x60-Second Engagement vs 10-Second
97%Purchase Intent Uplift
Objective
Secure 100% share of page for Alhambra jewelry collection on premium sites, increase awareness of Alhambra in the upscale market
Strategy
We delivered on a strict whitelist of sites while blacklisting terms laid out by Van Cleef & Arpels. We also used live facial recognition technology to compare engagement levels for this campaign’s 10-second and 60-second creatives.
Results
GlassView found that the 60-second creative’s engagement was +2.1x that of the 10-second due to its mesmerizing story We used this data to increase delivery toward the longform video and drive performance