Unilever

Drive increased awareness of Hellmann’s Corporate Social Responsibility initiatives throughout Canada & generate positive public perception of the Hellmann’s brand

We used cross-device targeting on this campaign to keep Hellmann’s top-of-mind, with heavied up delivery on high-performing mobile placements. We also used page-level optimization toward high-performing articles and zones, like those shown above. •Through emotion-based targeting, we measured audience receptivity Hellmann’s creative on a second-by-second basis