The Lion King
3.5%CTR
88.1%Completion Rate
+37%Viewability Above Benchmark
Objective
Glassview drove awareness and ticket sales of the upcoming release of Disney's The Lion King
Strategy
We built out custom high-impact units to maximize awareness, such as interstitial and page takeover ads. Additionally, we optimized towards these formats and in-stream units due to higher completion rates compared to in-feed and in-page placements
Results
GlassViews's optimization towards awareness-focused delivery formats and strong viewability helped Disney achieve both its campaign and business goals