The Dalmore
5.6%CTR
85.6%Completion Rate
Objective
Drive engagement towards company website and generate sales on the Dalmore affiliate website Reserve Bar
Strategy
We used our targeting abilities to index placements towards men of high household income, with demonstrated interest in luxury and premium spirits. We also used OLV and display retargeting to increase frequency for engaged audience members
Results
Our ability to precisely target and retarget appropriate and specific audiences enabled us to drive action towards purchase, demonstrated by a CTR well above industry standard