Sea Cuisine
3.8%Uplift in Sales
+50%Brand Recommendation Uplift
$1.74ROAS
Objective
Drive general brand consideration uplift and increase brand overall awareness. Online CTA, such as “find a store” and “learn more”, generating action to the brand site.
Strategy
We utilized a comprehensive media mix including online video and connected TV, generating brand uplift through high VCRs. Our unique targeting capabilities allowed us to target primary shoppers for households and of similar products, while indexing delivery towards high performing demographics
Results
Combining CTV and OLV delivery with our precision targeting capabilities we were able to drive strong performance metrics, demonstrated by high return on ad spend, and a notable sales uplift, while gathering responses to creative through our brand study capabilities