Northwell
8.2%CTR
71.3%VCR
14%Above Client Conversion Goal
Objective
Drive downloads of the Phelps Hospital Cancer Care brochure & position Phelps Hospital as a premier cancer treatment center in New York City metropolitan area
Strategy
GlassView used cross-device targeting on wearable devices, mobile devices, and desktops to drive patients to consult with Phelps medical professionals. We used QuickDraw to identify positive stories related to breakthrough cancer treatments.
Results
Through HIPAA-compliant, cross-device retargeting and contextually relevant placements, GlassView was able to drive results in-line with Phelps Hospital’s campaign goals