LA Tourism
Travel and Tourism
94.8%Completion Rate
$.03CPCV
Objective
Generate awareness towards internationally traveling audiences in Australia, through CTV and OTT delivery while driving cost efficient awareness and attention metrics
Strategy
Our unique targeting capabilities allowed us to reach a niche Australian audience, being traveling, affluent families in specific regions. By delivering solely through CTV and OTT, we were able to drive highly cost-efficient attention metrics
Results
Combining GlassViews targeting capabilities with our CTV and OTT delivery allowed us to drive a CPCV far below industry standard, and a stellar completion rate