La Quinta
2.9%CTR
86%OLV Completion Rate
98%CTV Completion Rate
Objective
Increase awareness through qualified site traffic of the La Quinta Palm Springs by aligning with content related to “The Bachelor”, which was filmed at the resort
Strategy
We delivered across devices to drive awareness on CTV and action on mobile and desktop, while also geo-targeting west coast DMAs due to COVID travel guidelines. We also layered on first and third-party audience segments for those that had shown interest in “The Bachelor”
Results
La Quinta returned to market through a campaign amplifying its sponsorship of the Bachelor, and our behaviorally and contextually targeted delivery achieved La Quinta’s goals of increasing awareness through qualified site traffic