La Prairie
7%CTR
91.9%Completion Rate
2xTime Spent on Site
Objective
Drive engaged traffic to the purchase page amongst three different audience income tiers
Strategy
GlassView secured placements on a pre-approved whitelist of top-tier, contextually relevant publications. We also used emotion-based targeting to track performance for specific site categories and audience segments, which we then used to optimize delivery
Results
We saw that lower confusion levels on lifestyle sites amongst the middle-income segment was tied to the strongest positive sentiment and site performance, leading us to optimize toward sites like Travel + Leisure and Vogue