Jaguar
7.6%OLV CTR
92%CTV Completion Rate
89%OLV Completion Rate
Objective
Keep Jaguar top-of-mind amongst males with an interest in business, sports, and fashion
Strategy
We used cross-device delivery on top-tier contextually relevant sites and channels, and also used different creative buildouts for CTV vs online video. We implemented dayparting with heavy CTV delivery during primetime evening hours followed by mobile during commuting hours and desktop during the workday
Results
We were able to increase awareness metrics through delivery on premium CTV channels and keep Jaguar top-of-mind through online video retargeting, dayparting, and frequency management