Intel
90%Purchase Intent Lift
10%Quarterly Sales Uptick
Objective
Re-establish Intel's reputation as a technology leader globally and raise awareness of new semiconductor production facilities.
Strategy
Targeting ITDMs in the UK and leveraging GlassView Origin's neuropowered technolgy, we discovered that while Intel had strong credibility in the market, there was a lack of emotional connection from the technical decision maker audience. We identified the creative and context that evoked the most emotion from technical decision makers and optimized accordingly.
Results
GlassView's neuropowered optimizations resulted in a 90% surge in Purchase Intent among Tech Directors, a coinciding 10% increase in quarterly sales, and Fast Company Awards finalist for Most Innovative Campaign.