Intel
90%Purchase Intent Lift
+117%Consideration Intent
10%Quarterly Sales Uptick
Objective
Drive awareness and brand uplift towards Intel’s latest vPro product through OTT and OLV. Targeting IT operations specialists and decision makers, to drive consideration intent
Strategy
We offered cross device delivery to optimize towards cost efficiency. Competitive conquesting allowed us to identify users exposed to competitive set. Leveraging our QuickDraw technology, we dynamically shifted delivery towards most relevant audiences, creatives, publishers and geos, across premium inventory
Results
GlassViews cross screen delivery and our delivery optimizations allowed us to accurately and efficiently target users, resulting in efficient costs, high CTRs and immense uplift in consideration