Hermes
92%VCR
58.9%Positive Emotional Response
Objective
Position Hermès as a key player in the MRTW/WRTW category leading in influence with recognition of the desirability and dynamic style of the Hermès Woman
Strategy
Our proprietary emotion and attention tracking technology - Real Eyes, allowed us to see real time responses to the 8 second creative, and optimize delivery accordingly. We found audiences found the creative somewhat confusing. Happiness and Engagement were highest amongst ‘Recruitment’ segment.
Results
Through Real Eyes, we were able to offer invaluable emotion and attention based responses from a narrow target demographic of high-income individuals, assisting Hermes in driving their desired branding play