2.4%CTR
$.98CPC
Get InfoBrand Study
Objective
We set out to generate brand awareness for Facebook as a premier gaming platform to gamers and marketing agencies in the gaming industry
Strategy
We leveraged our QuickDraw technology for real-time analysis, scraping the open web and offering placements on emerging technology trends. As well as our our competitive conquesting capabilities, which identified and reach users who have interacted with those in Facebooks competitive set.
Results
By combining our unique targeting capabilities, and our ability to capitalize on raising trends and inventory we were able to produce strong engagement, while uplifting Facebook as a premier gaming platform