Blue Cross Blue Shield
Insurance
1.5xBrand Awareness
33%Purchase Intent Uplift
1.57Brand Favorability
Objective
To generate engagement and drive awareness, targeting B2B and federal employees
Strategy
We were able to leverage job title targeting, reaching the desired target audiences being federal employees, offering different creatives to different aged employees. We also used DMA targeting to reach audiences in specified regions.
Results
Through effective dayparting, geo-targeting, Job Title Targeting and site placements, we were able to drive brand uplift for Blue Cross Blue Shield