Bestow
Finance
2.3xUplift in Attitude Towards Brand
$3.38Cost Per Page Landing
4.6%CTR
Objective
Driving site traffic towards Bestow, targeting those recently married, new parents or homeowners and generate form fills and quote generations.
Strategy
Through a comprehensive media mix, including CTV, OLV and Display we were able to act as an awareness and brand uplift play, while retargeting receptive audiences- driving engagement and lead generation. Our unique brand studies allowed us to measure the effect of creatives, offering value beyond that of powerful placements
Results
By utilizing a diverse set of effective delivery methods, we were able to drive a CTR well above and CPPL well below industry benchmark, demonstrating high engagement while offering significant insights into creative impacts