Amazon Web Services
9.5%CTR
12.5xCTR Benchmark
85%VCR
Objective
We set out to increase brand awareness and drive consideration towards the latest iteration of AWS Cloud Solutions
Strategy
We combined our job title targeting capabilities, engagement-based optimizations, and competitive conquesting to identify most receptive audience segments. While leveraging strategic, managed display retargeting we were able to drive previously engaged users closer to conversion
Results
We were able to combine our proprietary technologies and capabilities to target the correct audiences, while taking advantage of our strategic display retargeting, which manifested in a CTR 12 times the industry standard of .7%