GlassView today launched a solution to one of the biggest problems in online advertising today --- those annoying ads that follow you around the Internet, targeting you to buy things you've already purchased. GlassView's SmartLoop™ is designed to solve this problem and stop the retargeting insanity.
"GlassView SmartLoop™ is the retargeting solution that marketers and customers have been waiting for," said James G. Brooks, GlassView's Founder & CEO. "Brands should have conversations with consumers - not chase them around with repetitive ads - and our new technology makes that happen."
Benefits of GlassView SmartLoop™ include:
Eliminates Repetitive Messages for Items That Have Already Been Purchased: Once a purchase has been made, GlassView SmartLoop™ conversion pixels fire and auto ping proprietary technology with the GlassView Exchange™, automatically switching off advertising for the same product. Delivers Customized Post-Purchase Messages: Instead of seeing video ads for items you've already purchased, GlassView SmartLoop™ can instead deliver customized messages, such as a "thank you" for your business, or a suggestion for a pair of boots that complement the coat you just bought. Prevents Against Seeing the Same Message 30 Times in a Row: GlassView SmartLoop™ also optimizes for ad frequency, ensuring customers are not bombarded by the same ad dozens of times.
The launch of GlassView SmartLoop™ continues the company's track record of industry-leading innovations. In recent months, GlassView has delivered social video campaigns to wearable devices and the Internet of Things and integrated Snapchat into our campaigns.
GlassView has also partnered with the Wharton School's Future of Advertising Program, whose directors, Dr. Jerry Wind and Catharine Hays, argue in their book, "Beyond Advertising," that brands must create more welcomed connections with people to survive.
"Innovations like GlassView SmartLoop™ are necessary for brands to evolve their branded messages and build valued communications with their desired audiences," said Catharine Hays, Executive Director of the Wharton Future of Advertising Program.
GlassView's venerable team of industry leaders includes a Board of Directors comprised of Beauty and Well Being Founder & Editor Clémence von Mueffling; former LVMH North America Chairman Renaud Dutreil, who previously held several ministerial positions in the highest levels of French Government; Jim Porcarelli, CoFounder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Launched in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.2 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH.