IoT & Wearables

GlassView is the first global video company to run ads on Wearables & the Internet of Things, including Smart Watches, Smart Fridges, Driverless Cars, VR & more. Through a partnership with The Wharton School of the University of Pennsylvania, GV is delivering, optimizing and studying branded social videos on Wearables and the Internet of Things.

We're able to control for brand health uplifts through brand studies, measuring upticks on metrics such as recall, intent and favorability. We notice an average brand awareness uplift of 65% from the utilization of Wearables and IOT delivery on GlassView campaigns!

Key benefits:

A new interface to engage with your audience

Build frequency across non-traditional devices

How does it work?

What's the impact?

GlassView Origin

Unlike eye tracking and other biodata, which can indicate attention but not affinity, the GlassView Origin headband directly measures a user's engagement, emotion and memory straight from the brain. GlassView and its customers will use the data to fine-tune ads and drive engagement, creating a more enhanced experience for target audiences and more effective advertising for brand owners.

QuickDraw

Our proprietary Wall Street style algorithm scrapes ⅔ of the open web, identifying rising trends and securing relevant inventory before the Real-Time Bidding environment has picked up on it.