Emotion Based Targeting
GlassView has partnered with Realeyes to evaluate respondents’ emotions to your video content through the latest in web-cam AI technology. This system leverages thousands of data points, using facial & retina recognition technology, to read the current emotional state of the consumer as they watch a video.
This enables us to target consumers based on their receptivity to receive a message optimizing mid-campaign for optimal performance & ROI , the only media group to do so in real time. In addition, GlassView can activate Real Eyes to provide an alternative to A/B testing, expanding sample group studies from 15 to 1,500, gauging their actual emotional responses to your campaign creative.
Valuable data to optimize campaign delivery towards outcomes
Creative insights delivered to brands understand how to improve creative, and which audiences are most receptive to the messages in market
Unlike eye tracking and other biodata, which can indicate attention but not affinity, the GlassView Origin headband directly measures a user's engagement, emotion and memory straight from the brain. GlassView and its customers will use the data to fine-tune ads and drive engagement, creating a more enhanced experience for target audiences and more effective advertising for brand owners.