UC Davis Health
Insurance
4.3%CTR
87%Completion Rate
0Blank
Objective
Increase brand awareness for UC Davis Medical Center amongst parents with children at home and establish brand presence in Sacramento area zip codes
Strategy
We used blended delivery on national sites with zip code targeting and delivery on local sites to reach UC Davis’s audience. We added demographic and behavioral targeting layers from first and third-party sources to target parents with an interest in health and wellness
Results
Through demographic and zip-code level targeting, plus delivery on local sites, we were able to deliver strong metrics and keep UC Davis top-of-mind amongst members of the community