JP Morgan Chase
Finance
31%Brand Awareness Uplift
20%Positive Brand Perception Uplift
40%Brand CSR Involvement Uplift
Objective
Drive mass awareness of JPMC’s Corporate Social Responsibility initiatives while positioning JPMC as an ethical and responsible institution that people want to work for and do business with
Strategy
GlassView used Connected TV delivery on channels like Bloomberg Television as part of a larger cross-device strategy to reach people throughout the day. We also used QuickDraw technology to align with trending topics, like Morgan Stanley’s $11B acquisition of E*TRADE
Results
Through alignment with trending finance news and cross-device delivery, JPMC saw uplifts in three key categories relating to corporate social responsibility, and it put its trust in GlassView through ongoing renewals