Goldman Sachs
Finance
95%Completion Rate
9.7xAd Spend Increase
5.5%CTR
Objective
Position the client as a thought leader and increase brand awareness as well as brand favorability
Strategy
We used whitelisting to curate a sitelist and then refined through a keyword and semantic blacklist, while targeting through job titles to reach high-net-worth milennials
Results
GlassView successfully met reach and frequency expectations against a hyper-targeted audience; after an initial test campaign, the investment bank showed their confidence by renewing and increasing spend by 9.7x.