Cadillac
Automotive
+11%Brand Awareness Uplift
+75%Brand Favorability Uplift
4.25xPurchase Intent Uplift
Objective
Elevate purchase intent and brand favorability towards Cadillacs
Strategy
We leveraged a cross-device delivery strategy to align Cadillac with forward-thinking media, including frontier media like IoT and wearables. We targeted using Polk audience data to identify those in-market to purchase a new car/.
Results
Aligning Cadillac with modern lifestyle and frontier media highlighted Cadillac as a forward-thinking brand. This effectively shifted perception of Cadillac and increased favorability and purchase intent.