American Cancer Society
Objective
Drive on site action amongst c-suite executives to learn more about the impact of the work American Cancer Society does, ultimately driving corporate support and dollar donations.
Strategy
Job title targeting was used to reach those who had the ability to impact corporate philanthropy. Through GlassView Origin, we learned that credibility and logic had plateaued in their messaging. Of course, ACS was the logical choice. We witnessed that creatives run on the optimal media mix that drove high emotion, galvanized corporate donations.
Results
Through our neuropowered insights and subsequent optimizations, ACS saw a 160% increase of on-site actions, a predicted increase of $12 million dollars in new donations, and a realization of the optimal emotional mix, which included joy, sadness, and surprisingly trace amounts of guilt.