雷克萨斯

普罗温斯敦 (Provincetown) 的主要商业街“就是一个舞台,而每个人都在台上”,Josh Patner 如是说道。他是特色精品店 Loveland 的老板兼创始人,该店位于科德角 (Cape Cod) 海湾顶端同性恋者旅游圣地的西头。

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雷克萨斯
+72%
播放完成率
超过行业基准值
+2.4
点击率
超过行业基准值
+10%
超出
预定播放量

制作的视频锁定以下受众:25 岁以上、富裕人士、汽车发烧友,以及倡导积极生活方式的人士。吸引用户播放视频,激发用户采取行动以提高关注度,并促使用户访问要求的登录页。雷克萨斯 (Lexus) 将新系列视频集中在了一起,展示不同人物的故事,这些人都在绝无仅有、独一无二的“普罗温斯敦”实现了自己的梦想。

制定一种综合媒体组合方案,确保我们获得目标受众。确保把广告植入多个雷克萨斯目标受众关注的内容相关的知名平台。最大限度地提高视频播放量,促使用户点击,提升关注度,引导用户访问雷卡萨斯网站上要求的登录页。

确保将广告植入多个内容相关的知名平台,包括:Mashable、MarketWatch、《华尔街日报》、TechRadar、《华盛顿邮报》和《Wired》。播放完成率高出行业平均值 72%,点击率是行业基准值的 2.4 倍。超出预定播放量 10%,降低了竞争性 eCPV 费用。满足了客户需求。

柯尼卡美能达
+2.8
点击率
超过行业基准值
+91%
播放完成率
超过行业基准值
+38%
分享率
超过行业平均值

制作了一段视频来帮助柯尼卡美能达 (Konica Minolta) 获得目标受众,包括:财富 500 强高管、企业高管、IT 采购决策者,以及对该企业技术解决方案投资或感兴趣的人士。营销活动的主要目标是,通过目标受众播放、点击和分享创意,促使用户关注并采取行动。

制定一种综合媒体组合方案,确保我们获得目标受众,同时确保把广告植入多个内容相关的知名平台,即柯尼卡美能达目标群体使用和分享信息的平台。

确保将广告植入多个内容相关的知名平台,包括:彭博 (Bloomberg)、《Wired》、《华尔街日报》、CNN、《今日美国》、《Boston》、《Business Insider》和《华盛顿邮报》。点击率是行业基准值的 2.8 倍以上,完成率高出行业平均值 91%。此外,分享率超过行业平均值 38%。

John Deere
+93%
Completion Rate
Above Industry Benchmark
+70%
Uplift
Brand Favorability
+58%
Share Rate
Above Industry Benchmark
  • A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders
  • Develop a comprehensive media mix to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties.
  • Deliver high user awareness and engagement through these placements and strong contextual, behavioral, demographic, and geographic targeting layers.
  • Secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk.
  • Delivered a completion rate +93% above industry benchmark and a clickthrough rate +2.1x the industry benchmark.
  • Drove a share rate +5% above industry benchmark, resulting in complete client satisfaction.
LG Electronics
+101%
Uplift
in Purchase Intent
+41%
Uplift
in Brand Favorability
+6.1x
CTR
Above Industry Benchmark
  • LG partnered with GlassView to implement a Realeyes emotion-based targeting-led, brand awareness-focused campaign for LG, targeting a specific audience of: Men A35+ living in the UK, excluding those living in London; geo-targeted to the UK.

  • GlassView utilized innovative Realeyes emotion-based targeting in tandem with campaign delivery to test LG’s creatives on a large scale and allow for mid-flight optimization.

  • Through user opt-in, AI facial recognition technology, GlassView was able to measure real-time response to LG creative amongst different audience segments in the UK, China, Brazil and the United States.

  • The results of this test campaign would then allow for optimization of creative based on the emotional responses of various audience segments.

  • •Through GlassView’s preferred publisher network and the results of the emotion-based targeting testing, LG was able to place optimized creative on the right sites and thus increase awareness and interest in LG – this was evidenced by a number of metrics, including a +101% increase in purchase intent for males that had seen the ad.

  • Additionally, brand favorability increased by +41% for those who saw
    the ad, showing another way in which the selected creative’s message resonated positively with the target audience.

  • Creative optimization also led to high CTR, with a number +6.1x above the industry benchmark.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

Quicken Loans
+65%
播放完成率
超过行业基准值
+2
点击率
超过行业基准值
+10%
超出
超过行业基准值

为了帮助 Quicken Loans 公司获得目标受众,制作了一段视频以锁定以下受众:年龄在 25 至 34 岁、家庭收入为 7.5 至 15 万美元、要购买首套住房,正在查找零售和商业贷款人及消费者娱乐和生活方式信息的人士。通过吸引用户点击 Quicken Loans 抵押贷款应用,激发用户采取行动。*

制定一种综合媒体组合方案,确保我们获得目标受众。确保把广告植入多个内容相关的知名平台,促使用户关注并参与。通过吸引用户点击该公司要求的登录页,激发用户采取行动。

*本案例研究的视频仅用来说明我们与所述客户有合作关系,并不是当时营销活动所用的视频。

确保将广告植入多个内容相关的知名平台,包括:彭博、《Wired》、Trulia、《华尔街日报》和 Zillow。播放完成率高出行业平均值 65%,超出预定播放量 10%。点击率是行业基准值的 2 倍,Quicken Loans 抵押贷款应用增加了数千次点击量。满足了客户需求。

Hermès
+12.9x
CTR
Above Industry Benchmark
+92.1%
Completion Rate
Above Industry Benchmark
+96.2%
Uncluttered
Impression Delivery
  • Hermès partnered with GlassView to create a brand consideration, brand safety-oriented campaign with an additional focus on top publisher placement, targeting a specific audience of: Women A18-27 with HHI $50K+; considered trend adopters and fashion enthusiasts;  who had not yet considered Hèrmes.
  • To ensure Hermès connected with its target audience on top-tier publishers, GlassView whitelisted and blacklisted sites that did not align with Hermès’ brand image.
  • Hermès also received 100% SOV on pages where the ad was shown, using accompanying banner ads in conjunction with video to allow it to remain top-of-mind and stand out from potential clutter.
  • GlassView combined these strategies with laser-focused targeting layers to reach Hermès’ affluent audience, including demo, geo, behavioral, and contextual.
  • GlassView’s surgical targeting and use of its preferred publisher network led to placements on top-tier sites, including CN Traveler, Vogue, Glamour, and more.
  • These placements garnered strong brand consideration among those who viewed the ads, as seen through a completion rate +92.1% above the industry benchmark and a CTR +12.9x above the industry benchmark.
  • Additionally, dominant SOV and the use of relevant, brand-safe publishers led to excellent brand safety metrics, including an uncluttered impression delivery of +96.2%..
Net-a-Porter
+1.2x
CPA
Below Client Goal
+117%
Uplift
in Brand Favorability
+97%
CPC Efficiency
Above Industry Benchmark
  • Net-A-Porter partnered with GlassView to create a brand uplift-focused campaign, targeting a specific audience of: Fashion-forward individuals with a high HHI and a propensity to purchase luxury products; geo-targeted to the UK and Germany.
  • GlassView implemented a number of strategies to ensure that Net-A-Porter reached its desired brand uplift goals, including strong retargeting and zone-level optimization geared toward conversions.
  • GlassView also provided a synchronized, multi-platform campaign through the use of cross-device, platform-agnostic targeting.
  • Placements were secured on contextually relevant, top-tier sites, including Stylist Magazine, The Telegraph, and Zeit Online.
  • GlassView's targeting strategies and optimization efforts allowed Net-A-Porter to reach their lower-funnel objectives, as shown by a CPA +1.2x below benchmark.
  • GlassView's work also generated positive sentiment toward Net-A-Porter, as shown by a +117% uplift in brand favorability for individuals who saw the full video.
  • Subsequent to this campaign, our partnership and investment levels grew with Net-A-Porter.
拉夫劳伦
+41%
播放完成率
超过行业基准值
+3.2
点击率
超过行业基准值
+12%
分享率
超过行业平均值

确保将广告植入多个内容相关的知名平台,包括:《Women’s Health》、Babble、《Allure》、《Huffington Post》和《Town&Country》。实现的点击率是行业基准值的 3.2 倍。实现的分享率高出行业平均值 11%。满足了客户需求。

制定一种综合媒体组合方案,确保我们获得高度参与的目标受众。确保把广告植入多个内容相关的知名平台,促使用户关注并参与。通过吸引用户点击拉夫劳伦网站上的特定登录页引起用户关注、参与和行动,同时最大限度提高完整视频播放量。

确保将广告植入多个内容相关的知名平台,包括:《Women’s Health》、Babble、《Allure》、《Huffington Post》和《Town&Country》。实现的点击率是行业基准值的 3.2 倍。实现的分享率高出行业平均值 11%。满足了客户需求。

Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

乐敦
+94%
播放完成率
超过行业基准值
+2
点击率
超过行业基准值
+32%
分享率
超过行业平均值

为了提高乐敦眼药水的关注度,制作的视频锁定以下受众:肯塔基州圣路易斯、密苏里州和路易斯维尔年龄在 18 至 34 岁的 Clear Eyes 和 Visine 中性用户及千禧一代。通过吸引用户点击乐敦网站特定登录页,提高关注度并激发用户采取行动。乐敦在视频中通过僵尸展现了乐敦“清凉眼药水”的效果。

制定一种综合媒体组合方案,确保我们获得并影响目标受众。确保把广告植入多个内容相关的知名平台,促使用户关注并参与。通过吸引用户播放视频并点击该公司要求的登录页及分享创意,促使用户关注并采取行动。

确保将广告植入多个内容相关的知名平台,包括:Upworthy、Gawker、ESPN 和 Mashable。播放完成率高出行业平均值 94%,点击率是行业基准值的 2 倍。实现的分享率高出行业平均值 32%。满足了客户需求,并且客户已续约。

林肯汽车公司
+67%
播放完成率
超过行业基准值
+22%
点击率
超过行业基准值
+85%
超出
预定播放量

为了抓住年龄在 21 至 34 岁的千禧年受众,制作了一段视频来提高该汽车公司的关注度。提高关注度,最大限度增加视频播放量,以及林肯汽车公司 (Lincoln Motor Company) 网站上所要求登录页的点击率。林肯汽车公司与时装设计师 Timo Weiland 合作制作了一个短片,体现追求梦想、坚定目标和崇尚成功的精神。

制定一种综合媒体组合方案,确保我们获得并影响目标受众。确保把广告植入多个内容相关的知名平台,促使用户关注并参与。通过吸引用户播放视频引发用户关注。创建一个品牌吧,鼓励用户点击林肯汽车公司网站上要求的登录页。

确保将广告植入多个内容相关的知名平台,包括:《Vogue》、《Wired》、《华尔街日报》、StyleBistro、《Salon》和 Towleroad。超出预定播放量 85%,降低了 eCPV,提高了营销活动的投资回报率。播放完成率高出行业平均值 67%,点击率高出行业基准值 22%。满足了客户需求。

PSG - Jolival
+54%
Taux d’Achèvement
Au-Dessus de la Moyenne de l'Industire
+12.3x
Taux de Clic
Au-Dessus de la Moyenne de l'Industrie
+Contrat
Reconduit

Une vidéo a été créé pour diriger l’action et pour augmenter la sensibilisation de la collaboration PSG-Fontaine avec une public cible d’adultes 18 plus, intéressés aux sports, le mode de vie, la musique, habitant à Paris et la côte ouest de la France. Augmenter la sensibilisation de diriger les utilisateurs vers une page unique. L'équipe Paris St. Germain s’est associé avec Fontaine Jolival pour promouvoir leur nouveau partenariat  d’eau en bouteille.

Développer une combinaison compréhensive des médias  pour assurer l’attention du public cible. Sécuriser les placements sur plusieurs sites de pertinence contextuelle et de haut profils. Augmenter la sensibilisation de l’utilisateur dans la forme des vues et l’action de l’utilisateur dans la forme des clics sur une page unique.

Sécurisé les placements sur plusieurs sites de la pertinences contextuelle et de haut profils, comprenant: Le Monde, GQ France, Men’s Health France, Vanity Fair, et Football.fr. Un taux d’achèvement 54% au-dessus de la moyenne de l’industrie, et un taux de clic 12.3x au-dessus de la moyenne de l’industrie. Un taux de partage 33% au-dessus de la moyenne de l’industrie.

焦点
+67%
分享率
超过行业基准值
+85%
点击率
超过行业基准值
+客户
续约

为了宣传电影,制作的视频锁定孩子年龄在 5 至 11 岁的家长及视频游戏爱好者,吸引他们播放视频,提高用户对所要求登录页的参与性。预告片需要吸引家长去看电影,让一家人享受美好的观影时光。

制定一种综合媒体组合方案,确保我们获得目标受众。确保把广告植入多个内容相关的知名平台,促使用户关注并参与。最大限度增加视频播放量,促使用户关注并参与。最大限度增加视频播放量,提高电影的关注度。通过吸引用户点击特定登录页,激发他们采取行动。

*本案例研究的视频仅用来说明我们与所述客户有合作关系,并不是当时营销活动所用的视频。

确保将广告植入多个内容相关的知名平台,包括:GameSpot、《今日美国》、《Parents》、Mothering、Nick、SheKnows、《Oprah》、IGN、Yahoo!、《Martha Stewart》和 Cafemom。点击率高出行业基准值 85%。实现的分享率高出行业平均值 67%。满足了客户需求,并且客户已续约。

beIN SPORTS
+87%
播放完成率
超过行业基准值
+3.6
点击率
超过行业基准值
+59%
分享率
超过行业平均值

为了帮助 beIN SPORTS 提高巴黎圣日耳曼和切尔西比赛的关注度,制作的视频锁定以下受众:年龄在 25 至 49 岁、关注男性及体育运动的人,位置锁定法国。提高关注度,促使用户访问 beIN SPORTS 网站的特定登录页。制作的视频要让受众了解 beIN SPORTS 将播报巴黎圣日耳曼对阵切尔西的比赛

制定一种综合媒体组合方案,确保我们获得积极的目标受众。确保把广告植入多个内容相关的知名平台,提高用户认知度和参与度。通过吸引用户点击 beIN SPORTS 网站上的特定登录页,引发用户互动。通过最大限度增加 beIN SPORTS 营销活动的视频播放量,提高关注度。

确保将广告植入多个内容相关的知名平台,包括:Le Figaro、L’Express、Le 10Sport 和 Le Monde。播放完成率高出行业平均值 87%,点击率是行业基准值的 3.6 倍。实现的分享率高出行业平均值 59%。满足了客户需求。

Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.