Lexus

A principal rua comercial de Provincetown "é um palco onde todos estão se apresentando", explica Josh Patner, proprietário e fundador da Loveland, uma boutique exclusiva no oeste da meca turística gay e lésbica na ponta de Cape Cod.

Saiba mais
Lexus
+72%
Taxa de finalização
Acima do benchmark do setor
+2,4x
Taxa de cliques
Acima do benchmark do setor
+10%
Visualizações
Entrega a maior

Foi criado um vídeo para o seguinte público: Mais de 25 anos, renda alta, amantes de carros e com estilo de vida ativo. Fornecer as visualizações e gerar ações para aumentar o conhecimento da marca e direcionar os usuários a uma determinada página no site. A Lexus criou uma nova série que mostra histórias de pessoas cujos sonhos foram realizados neste lugar único e insubstituível que é "P-Town".

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocações em diversos veículos de alto nível, relevantes para o contexto, relacionados ao público-alvo da Lexus. Maximizar as visualizações de vídeos, criar ações em forma de cliques, aumentar o conhecimento da marca e direcionar os usuários a uma determinada página no site da Lexus.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post e Wired. Taxa de finalização 72% acima da média do setor e taxa de cliques 2,4 vezes maior do que o benchmark do setor. Visualizações entregues 10% acima do contratado, reduzindo o eCPV competitivo. Total satisfação do cliente.

AARP Health
+46%
Completion rate
Over Industry Benchmark
+4.8x
CTR
Over Industry Benchmark
+5.4x
Share rate
Over Industry Average

To promote AARP Member Advantages, a video was created to target A50+; readers of premium Content (Health, News, Business, Fitness, Sports, etc.). AARP seeks to promote and provide its customers with convenient and simple access to their healthcare options.

  • GlassView developed a comprehensive media mix, ensuring to reach a highly engaged target audience on multiple contextually relevant, high profile properties, delivering high user attention and engagement.
  • Secured placements on multiple contextually relevant, high profile properties, including: ESPN, TIME, NY Times, Forbes and FOX News.

 

  • Harnessed the GlassView platform to deliver results above industry benchmark. Specifically, the campaign finished with a  completion rate over 46% above the industry benchmark,  a clickthrough rate 4.8x above  the industry average, as well as a share rate 5.4x over the industry benchmark.
Ralph Lauren
+41%
Taxa de finalização
Acima do benchmark do setor
+3,2x
Taxa de cliques
Acima do benchmark do setor
+12%
Taxa de compartilhamento
Acima da média do setor

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Women’s Health, Babble, Allure, Huffington Post e Town&Country. Entregue uma taxa de cliques 3,2 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento de 11% acima da média do setor. Total satisfação do cliente.

Desenvolver um mix de mídias abrangente, garantindo a divulgação para um segmento muito engajado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar conhecimento de marca, engajamento e ação na forma de cliques para uma página de destino exclusiva do site Ralph Lauren, maximizando as visualizações do vídeo até o fim.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Women’s Health, Babble, Allure, Huffington Post e Town&Country. Entregue uma taxa de cliques 3,2 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento de 11% acima da média do setor. Total satisfação do cliente.

Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+5.5x
Uplift
in Brand Favorability
+7.9x
Uplift
in Brand Association
  • Harvard University / Dana Farber launched a campaign specifically aimed to reach a target audience of viewers A25-54 who had an interest in healthcare & related services.

 

  • A campaign video was created featuring Dana Farber Cancer Institute's work to ‘crack the cancer code’ because everyone has been affected by Cancer.

  • The GlassView platform was utilized to provide campaign delivery on IoT/Wearables in addition to Desktop & Mobile. This format was used to evoke how Harvard University/Dana Farber’s cancer institute is using the latest in medical technology to eradicate diseases such as cancer, AIDS, and related illnesses and fear they engender

 

  • Created and implemented a brand bar to initiate awareness and drive action towards a specific landing page Harvard/Dana Farber’s website.

  • Brand Purchase Intent saw a +117% uplift when comparing the exposed sample to non-exposed control sample.

 

  • Delivery on the GV Network led to a +788% uplift in brand appeal towards Harvard & Dana Farber for those exposed to the campaign.

 

  • The campaign delivery also had a positive effect on Harvard & Dana Farber’s brand image as those who saw the video found the brand +549% more favorable than a non-exposed control sample.
PSG - Jolival
+54%
Taux d’Achèvement
Au-Dessus de la Moyenne de l'Industire
+12.3x
Taux de Clic
Au-Dessus de la Moyenne de l'Industrie
+Contrat
Reconduit

Une vidéo a été créé pour diriger l’action et pour augmenter la sensibilisation de la collaboration PSG-Fontaine avec une public cible d’adultes 18 plus, intéressés aux sports, le mode de vie, la musique, habitant à Paris et la côte ouest de la France. Augmenter la sensibilisation de diriger les utilisateurs vers une page unique. L'équipe Paris St. Germain s’est associé avec Fontaine Jolival pour promouvoir leur nouveau partenariat  d’eau en bouteille.

Développer une combinaison compréhensive des médias  pour assurer l’attention du public cible. Sécuriser les placements sur plusieurs sites de pertinence contextuelle et de haut profils. Augmenter la sensibilisation de l’utilisateur dans la forme des vues et l’action de l’utilisateur dans la forme des clics sur une page unique.

Sécurisé les placements sur plusieurs sites de la pertinences contextuelle et de haut profils, comprenant: Le Monde, GQ France, Men’s Health France, Vanity Fair, et Football.fr. Un taux d’achèvement 54% au-dessus de la moyenne de l’industrie, et un taux de clic 12.3x au-dessus de la moyenne de l’industrie. Un taux de partage 33% au-dessus de la moyenne de l’industrie.

Los Angeles Tourism & Convention Board
+24%
Uplift
in Brand Purchase Intent
+42%
Uplift
in Brand Favorability
+45%
Uplift
in Brand Appeal

To promote Los Angeles Tourism, a video was created to drive attention and action to target: A25-44, focusing on A25-34, HHI $75k+, travelers, those interested in traveling, and Geo-targeted to New York, Chicago, Washington DC, and California (excluding LA). The adventurous video illustrated a wide variety of fun activities unique to LA in order to ncrease attention and to drive viewer engagement to a unique landing page on the LATCB website.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

Intent to visit Los Angeles was higher among social video viewers (+24% uplift in intent to visit when compared to non-exposed control sample). Favorability towards LA Tourism & Convention Board showed a +42% uplift for those exposed to the social video campaign. The social video campaign also had a positive effect on LA Tourism & Convention Board’s brand image as those who saw the video found the brand +45% more appealing than a non-exposed control sample.

Net-a-Porter
+42%
Uplift
in Brand Purchase Intent
+117%
Uplift
in Brand Favorability
+82%
Uplift
in Brand Appeal

To promote Net-a-Porter, a video was created to drive awareness and action among a target of Fashion forward people with a high HHI and propensity to purchase luxury products, and geo-targeted to the UK and Germany.

In order to achieve the campaign objectives, we developed a comprehensive media mix, ensuring we reached a highly engaged target audience. Additionally, we secured placements on multiple contextually relevant, high profile properties, delivering high user awareness, engagement and action in the form of clickthroughs to a unique landing page on the  Net-a-Porter website.

Intent to purchase from client was higher amongst social video viewers (+42% uplift in purchase intent when compared to a non-exposed control sample). We also documented an uptick in brand favorability (+117% uplift) for those exposed to the social video campaign. The video had a positive effect on Net-a-Porter’s brand image as those who saw the video found the brand +82% more appealing versus a non-exposed control sample.

LG Electronics
+128%
Uplift
in Purchase Intent
+62%
Uplift
in Brand Favorability
+7%
Uplift
in Brand Awareness
  • LG launched a campaign aimed at Men A35+ living in the UK (with the exception of London).

 

  • A series of three videos were created to promote LG, as well as drive awareness and engagement towards the LG’s UK website.

  • GlassView utilized Emotion Based Targeting to measure LG's targeted audiences reception to campaign creative, andmake optimizations mid-flight based on receptivity, in addition to traditional targeting parameters

 

  • A brand bar was created and implemented to initiate awareness and drive action towards the LG UK website.
  • Drove upticks in real business results through use of the GlassView platform, including Emotion Based Targeting. This included a 128% uptick in Purchase Intent, a 62% uplift in Brand Favorability & a 7% uplift in Brand Awareness.

 

  • Delivery on GV's platform resulted in campaign performance well above industry benchmarrks, specifically a completion rate over 94% above benchmark, and a clickthrough rate over 179% above the industry average.

 

  • Secured placements on contextually relevent sites including Wired, Men’s Health, GQ, Eurosport, ESPN, The Telegraph, and more
Unilever
+135%
Completion rate
Over Industry Benchmark
+6.1x
CTR
Over Industry Benchmark
+76
MOAT Video Score
  • Unilever Red Rose launched their Workplace of the Future campaign specifically aimed at W18-49 “Door Openers,” often viewed as moms of young families, millennial/younger Gen X, young families with a personality defined as hospitable, encouraging, brave & seeing best in people, geo-targeted to Canada.
  • To help promote Unilever’s Workplace of the Future campaign, a video was created to generate awareness and action towards the landing page on the Unilever website.
  • Partnered with GlassView’s preferred publisher network to target W18-49 “Door Openers,” often viewed as moms of young families, millennials/ younger GenX, young families with a personality defined as hospitable, encouraging, brave& seeing best in people, geo-targeted to Canada.
  • Created and implemented a brand bar to initiate awareness and drive towards the Red Rose Tea YouTube channel.
  • Surpassed Industry  completion quality rates by 135% & a clickthrough rate of 6.13x respectively.
  • By MOAT standards, the video score was 76, rated as “excellent” and the creative had a viewability rate over 138.13% above the industry benchmark.
  • Delivered on contextually relevant sites including Parent, HGTV, National Post & more
Hermès
+7.6x
CTR
Over Industry Benchmark
+97.9%
Completion Rate
Over Industry Benchmark
+Client Satisfaction

•To help promote the Hermès campaign, a video was created to help generate awareness  and action towards a specific landing page on the Hermes website.

•Hermes launched a campaign specifically targeted to Women 18-27 with HHI %50K+, trend adapters, and fashion enthusiast who may have not yet considered Hermés.

•Developed a comprehensive media mix, to reach the desired target audience.

•Secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

•Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Hermés website.

•Secured placements on multiple contextually relevant, high profile properties, including: Harper’s Bazaar, Elle Décor, Cosmopolitan, CN Traveler, Glamour, WWD & more

•Completion rate of 97.9% above the industry average and a clickthrough rate that is 3.2x above the industry benchmark.

•Complete Client Satisfaction

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Quicken Loans
+65%
Taxa de finalização
Acima do benchmark do setor
+2x
Taxa de cliques
Acima do benchmark do setor
+10%
Visualizações
Acima do benchmark do setor

Para atingir o segmento da Quicken Loans, foi criado um vídeo para: idade entre 25 e 34 anos, renda anual domiciliar entre 75 e 150 mil dólares, procurando o primeiro imóvel, fornecedores de empréstimos a varejo e comerciais, com dados sobre interesse em entretenimento e estilo de vida dos consumidores. Entregar a ação do usuário na forma de cliques para o aplicativo de hipotecas da Quicken Loans.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar ações dos usuários na forma de cliques para uma página de destino específica.

* O vídeo apresentado neste estudo de caso é usado para representar o nosso trabalho com o cliente em questão e não é o vídeo usado na campanha.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Bloomberg, Wired, Trulia, WSJ e Zillow. Taxa de finalização 65% acima da média do setor e taxa de cliques mais de 10% a maior. Uma taxa de cliques mais de 2 vezes maior que o benchmark do setor, gerando milhares de cliques para o aplicativo de hipotecas da Quicken Loans. Total satisfação do cliente.

John Deere
+93%
Completion Rate
Over Industry Benchmark
+70%
Uplift
in Brand Favorability
+58%
Share Rate
Over Industry Average

A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders

We developed a comprehensive media mix, ensuring to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk. Completion rate of 93% over the industry average and a clickthrough rate that is over 2.1x the industry benchmark. We drove a share rate that is 5% over industry average. Complete client satisfaction.

The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

Lincoln Motor Company
+67%
Taxa de finalização
Acima do benchmark do setor
+22%
Taxa de cliques
Acima do benchmark do setor
+85%
Visualizações
Entrega a maior

Para atingir um segmento de millenials de 21 a 34 anos, foi criado um vídeo para aumentar o conhecimento da empresa automotiva. Melhorar o conhecimento e maximizar as visualizações e cliques no vídeo, levando a uma página específica do site do Canal Olímpico. A Lincoln Motor Company trabalhou com o estilista Timo Weiland na criação de um curta que evoca o espírito de correr atrás de sonhos, abraçar propósitos e celebrar sucessos.

Desenvolver um mix de mídias abrangente, garantindo alcance e influência sobre o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar conhecimento da marca na forma de visualizações. Desenvolver uma barra de marca que estimulasse cliques para uma página específica no site da Lincoln Motor Company.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Vogue, Wired, The WSJ, StyleBistro, Salon e Towleroad. Visualizações entregues 85% a maior, resultando em eCPV mais baixo e aumentando o retorno sobre investimento da campanha. Taxa de finalização 67% acima da média do setor e uma taxa de cliques 22% acima do benchmark do setor. Total satisfação do cliente.

Focus Features
+67%
Taxa de compartilhamento
Acima do benchmark do setor
+85%
Taxa de cliques
Acima do benchmark do setor
+Renovação
do cliente

Para promover um filme, criamos um vídeo para pais de crianças de 5 a 11 anos e fãs de videogames, criando visualizações e engajamento em uma página de destino determinada. O trailer instiga os pais para que vão ver o filme e se divertir com a família no cinema.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Maximizar as visualizações do vídeo, aumentando conhecimento e engajamento. Maximizar as visualizações do vídeo, aumentando conscientização sobre o filme. Entregar ações dos usuários na forma de cliques para uma página de destino exclusiva.

* O vídeo apresentado neste estudo de caso é usado para representar o nosso trabalho com o cliente em questão e não é o vídeo usado na campanha.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart e Cafemom. Uma taxa de cliques 85% acima do benchmark do setor. Uma taxa de cliques 67% acima do benchmark do setor. Total satisfação do cliente e renovação.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

United States Marine Corps
+77.58%
Completion rate
Over Industry Benchmark
+4.29x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • A series of vidoes were created to generate awareness for the US Marines' 'by maximizing video views forthe US Marines while driving action to the “Semper Fidelis All American Program (SFAAP)” landing page.
  • Goal to reach a targeted audience of A16-17 High School Students, and their parents. 
  • Utilized GlassView Labs' "Video Carousel Unit" to drive awarness & action, by allowing users to click through six additional US Marines creatives upon completion of viewing the ad placement.
  • Implemented a number of targeting layers to reach the targeted audience including Demographic, Geographic & Contextual. Allowing GlassView to reach the right audiences on top-tier publishers.
  • Aimed to drive action in the form of clicks to the “Semper Fidelis All American Program (SFAAP)” page through a CTA on the brand bar prompting viewers to nominate a student or apply for the program.
  • Through a comprehensive delivery to targeted audience, GlassView was able to surpass industry benchmarks of completion rates by +77.58%
  • Utilized a custom built brand bar & CTA to drive a clickthrough rate 4.29x above the industry benchmark
  • Provided campaign delivery on contextually relevent, top-tier publishers including ESPN, Bleacher Report, Parents, Forbes, Wired, Real Simple & more.
  • Complete Client Satisfaction
Blue Cross Blue Shield
+33%
Uplift
in Brand Purchase Intent
+70%
Uplift
in Brand Favorability
+12%
Uplift
in Brand Awareness

Multiple videos were created featuring NASCAR superstar Jimmy Johnson with popup and mid episode commercial which highlighted BCBS. We maximized brand awareness & drove action among the target audience of adults 24-64, in Charlotte, Greensboro, Raleigh and Durham only, NASCAR fans, and cares about health and wellness.

We developed a comprehensive media mix, ensuring to reach the desired target audience for BCBS by securing placements on multiple contextually relevant, high profile properties relating to the BCBS target audience.

We secured  placements on multiple contextually relevant, high profile properties, including The Charlotte Observer, SELF, and Men’s Fitness. There was a 33% uplift in brand purchase intent compared to the control group. There was a greater uplift in purchase intent among men (+78%) than women (+24%). There was a 70% uplift in brand Favorability.

beIN SPORTS
+87%
Taxa de finalização
Acima do benchmark do setor
+3,6x
Taxa de cliques
Acima do benchmark do setor
+59%
Taxa de compartilhamento
Acima da média do setor

Para ampliar o conhecimento da transmissão do jogo do PSG contra o Chelsea no canal beIN SPORTS, foi feito um vídeo para informar o segmento de: 25 a 49 anos, com viés para homens, interessado em esportes, com localização geográfica na França. Aumentar o conhecimento e estimular a visita a uma página específica no site da beIN SPORTS. Foi criado um vídeo foi criado para informar os telespectadores de que a beIN SPORTS cobriria e transmitiria a partida do PSG contra o Chelsea.

Desenvolver um mix de mídias abrangente, garantindo alcançar e engajar o segmento desejado. Garantir colocações em diversos locais de alto nível, relevantes para o contexto, criando mais conhecimento e engajamento dos usuários. Entregar engajamento na forma de cliques para uma página de destino especial no site da beIN SPORTS. Aumentar o conhecimento, maximizando as visualizações do vídeo da campanha da beIN SPORTS.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Le Figaro, L'Express, Le 10Sport e Le Monde. Taxa de finalização 87% acima da média do setor e taxa de cliques 3,6 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento 59% acima da média do setor. Total satisfação do cliente.

Rohto
+94%
Taxa de finalização
Acima do benchmark do setor
+2x
Taxa de cliques
Acima do benchmark do setor
+32%
Taxa de compartilhamento
Acima da média do setor

Para gerar conhecimento sobre o colírio Rohto, foi feito um vídeo para o seguinte público: 18 a 34 anos, usuários dos colírios Clear Eyes e Visine sem segmentação por gênero, com foco geográfico em St. Louis, Missouri, e Louisville, Kentucky. Estimular conhecimento de marca e ação na forma de cliques para uma página de destino específica no site da Rohto. A Rohto usa um zumbi para demonstrar os efeitos do seu colírio refrescante.

Desenvolver um mix de mídias abrangente, garantindo alcance e influência sobre o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Criar conhecimento de marca e ação na forma de visualizações e cliques para a página de destino desejada e compartilhamentos da peça criativa.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Upworthy, Gawker, ESPN e Mashable. Taxa de finalização 94% acima da média do setor e taxa de cliques mais de duas vezes maior do que o benchmark do setor. Entregue uma taxa de cliques 32% acima da média do setor. Total satisfação do cliente e renovação.

Olympic Channel
+160%
Completion rate
Over Industry Benchmark
+3.5x
CTR
Over Industry Benchmark
+Client
Renewal

To reach a millennial audience of A13-34, a video was created to raise a deeper awareness for Olympic Channel by maximizing video views and clickthroughs to a desired landing page on the Olympic Channel website.

We developed a comprehensive media mix, ensuring to reach and influence the desired target audience: Sport Enthusiasts, A13-34 in: U.S., China, Brazil, Europe, Canada, and MENA by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

We secured placements on multiple contextually relevant, high profile properties, including: SB Nation, USA Today, Bleacher Report, BBC, Lance, Eurosport, 20 Minutos, Le Monde, Telegraph, and CBC. Completion rate of 75% above the industry average and a clickthrough rate that is 5.3% above the industry benchmark. Complete client satisfaction & client renewal.

Qantas
+62%
Completion rate
Over Industry Benchmark
+2.8x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • Qantas launched a campaign specifically targeted those interested in travel, food and wine, family fun, and holidaying in Australia, visiting any destination within New South Wales, Australia or purchasing travel tickets to visit Australia and geo targeted in Singapore.

 

  • A video was created to promote the Qantas Sydneyporeans campaign, one video was created to generate awareness and action towards a specific landing page on the Qantas website.
  • Developed a comprehensive media mix, to reach the desired target audience.

 

  • Numerous placements were secured on contextually relevant, high profile properties, delivering high user awareness and engagement.

 

  • GlassView created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Qantas website
  • Delivery on the GlassView platform delivered Completion rate of 62% above the industry average, and a Clickthrough rate that is 2.8x above the industry benchmark.

 

  • GlassView delivered placements on multiple contextually relevant, high profile properties, including: Straits Times, Channel News Asia, Men’s Health, Mothership, and more.
Konica Minolta
+2,8x
Taxa de cliques
Acima do benchmark do setor
+91%
Taxa de finalização
Acima do benchmark do setor
+38%
Taxa de compartilhamento
Acima da média do setor

Foi feito um vídeo para alcançar o público-alvo da Konica Minolta, que inclui: executivos da Fortune 500, executivos C-suite, tomadores de decisões de compras em TI, investidores ou interessados em soluções de tecnologia para seus negócios. O principal objetivo da campanha foi estimular conhecimento de marca e ação na forma de visualizações, cliques e compartilhamento do material criativo dentro do público-alvo.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado com colocações em diversos veículos de alto nível e relevantes para o contexto, que são os lugares onde o segmento de interesse da Konica Minolta consome e compartilha informações.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider e Washington Post. Taxa de cliques mais de 2,8 vezes maior do que o benchmark do setor e taxa de finalização 91% acima da média do setor. Além disso, as taxas de compartilhamento superaram a média do setor em 38%.

Allstate Insurance
+88%
Completion Rate
Over Industry Benchmark
+8.2x
CTR
Over Industry Benchmark
+Client
Renewal
  • To promote Allstate insurance for any type of situation, a comical video evoking humar was created to drive awareness and action among a target of Men 25-44 that lead an active social life.
  • We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • The campaign secured placements on multiple contextually relevant, high profile properties, including: The Washington Post, LA Times, Mashable, The Baltimore Sun, and The WSJ. Completion rate of 88% above the industry average,

 

  • Delivery on the GlassView platofmr drove performance exeeding industry benchmarks by multiples, including a clickthrough rate over 8.2x the industry average & a completion rate over 88% above industry benchmark

 

  • Complete Client Satisfaction & Renewal
Ochsner Health System
+82%
Taxa de finalização
Acima do benchmark do setor
+2x
Taxa de cliques
Acima do benchmark do setor
+35%
Taxa de compartilhamento
Acima da média do setor

O vídeo foi feito para o segmento desejado pela Ochsner Health System: 35 a 64 anos, homens de 50 a 64 anos, interessados em informações sobre saúde, notícias e estilo de vida, localizado na região de mercado de New Orleans. O principal objetivo da campanha foi estimular conhecimento de marca na forma de visualizações de vídeo e engajamento na forma de cliques e compartilhamentos do material criativo dentro do público-alvo.

Para atingir os objetivos de criar conhecimento e engajamento, desenvolvemos um mix de mídias abrangente que garantisse o alcance do segmento desejado. Garantimos colocações em diversos locais de alto nível, relevantes para o contexto, criando mais conhecimento e engajamento dos usuários. Entregamos conscientização na forma de visualizações e criamos uma barra para a marca que estimulava os cliques para uma página específica do site do Ochsner Health System.

Foram feitas colocações em diversos locais de alto nível, relevantes para o contexto da campanha do Ochsner Health System, como: WebMD, CNN, Fox8, Salon, Nola e NBC News. Entregamos uma taxa de finalização 82% acima do benchmark do setor, taxa de cliques mais de duas vezes maior do que o benchmark do setor e compartilhamentos 35% acima da média do setor.