Lexus

A principal rua comercial de Provincetown "é um palco onde todos estão se apresentando", explica Josh Patner, proprietário e fundador da Loveland, uma boutique exclusiva no oeste da meca turística gay e lésbica na ponta de Cape Cod.

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Lexus
+72%
Taxa de finalização
Acima do benchmark do setor
+2,4x
Taxa de cliques
Acima do benchmark do setor
+10%
Visualizações
Entrega a maior

Foi criado um vídeo para o seguinte público: Mais de 25 anos, renda alta, amantes de carros e com estilo de vida ativo. Fornecer as visualizações e gerar ações para aumentar o conhecimento da marca e direcionar os usuários a uma determinada página no site. A Lexus criou uma nova série que mostra histórias de pessoas cujos sonhos foram realizados neste lugar único e insubstituível que é "P-Town".

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocações em diversos veículos de alto nível, relevantes para o contexto, relacionados ao público-alvo da Lexus. Maximizar as visualizações de vídeos, criar ações em forma de cliques, aumentar o conhecimento da marca e direcionar os usuários a uma determinada página no site da Lexus.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post e Wired. Taxa de finalização 72% acima da média do setor e taxa de cliques 2,4 vezes maior do que o benchmark do setor. Visualizações entregues 10% acima do contratado, reduzindo o eCPV competitivo. Total satisfação do cliente.

Konica Minolta
+2,8x
Taxa de cliques
Acima do benchmark do setor
+91%
Taxa de finalização
Acima do benchmark do setor
+38%
Taxa de compartilhamento
Acima da média do setor

Foi feito um vídeo para alcançar o público-alvo da Konica Minolta, que inclui: executivos da Fortune 500, executivos C-suite, tomadores de decisões de compras em TI, investidores ou interessados em soluções de tecnologia para seus negócios. O principal objetivo da campanha foi estimular conhecimento de marca e ação na forma de visualizações, cliques e compartilhamento do material criativo dentro do público-alvo.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado com colocações em diversos veículos de alto nível e relevantes para o contexto, que são os lugares onde o segmento de interesse da Konica Minolta consome e compartilha informações.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider e Washington Post. Taxa de cliques mais de 2,8 vezes maior do que o benchmark do setor e taxa de finalização 91% acima da média do setor. Além disso, as taxas de compartilhamento superaram a média do setor em 38%.

John Deere
+93%
Completion Rate
Above Industry Benchmark
+70%
Uplift
Brand Favorability
+58%
Share Rate
Above Industry Benchmark
  • A video illustrating John Deere construction products was created targeting an audience of: large commercial contractors, construction business owners, and commercial builders
  • Develop a comprehensive media mix to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties.
  • Deliver high user awareness and engagement through these placements and strong contextual, behavioral, demographic, and geographic targeting layers.
  • Secured placements on multiple contextually relevant, high profile properties, including: MarketWatch, WSJ, Concrete Construction, CNN, Architectural Digest, Weather, Builder Online, and Contractor Talk.
  • Delivered a completion rate +93% above industry benchmark and a clickthrough rate +2.1x the industry benchmark.
  • Drove a share rate +5% above industry benchmark, resulting in complete client satisfaction.
LG Electronics
+101%
Uplift
in Purchase Intent
+41%
Uplift
in Brand Favorability
+6.1x
CTR
Above Industry Benchmark
  • LG partnered with GlassView to implement a Realeyes emotion-based targeting-led, brand awareness-focused campaign for LG, targeting a specific audience of: Men A35+ living in the UK, excluding those living in London; geo-targeted to the UK.

  • GlassView utilized innovative Realeyes emotion-based targeting in tandem with campaign delivery to test LG’s creatives on a large scale and allow for mid-flight optimization.

  • Through user opt-in, AI facial recognition technology, GlassView was able to measure real-time response to LG creative amongst different audience segments in the UK, China, Brazil and the United States.

  • The results of this test campaign would then allow for optimization of creative based on the emotional responses of various audience segments.

  • •Through GlassView’s preferred publisher network and the results of the emotion-based targeting testing, LG was able to place optimized creative on the right sites and thus increase awareness and interest in LG – this was evidenced by a number of metrics, including a +101% increase in purchase intent for males that had seen the ad.

  • Additionally, brand favorability increased by +41% for those who saw
    the ad, showing another way in which the selected creative’s message resonated positively with the target audience.

  • Creative optimization also led to high CTR, with a number +6.1x above the industry benchmark.

FujiFilm
+88%
Completion Rate
Over Industry Benchmark
+4.1x
CTR
Over Industry Benchmark
+Client
Renewal

Fujifilm launched a campaign specifically aimed at young photo enthusiasts A18-34 who are interested in lifestyle, food, fashion & architecture/design. To help promote the Fujifilm X-Series campaign, two videos were created to generate awareness and action towards a specific landing page on the Fujifilm website.

We developed a comprehensive media mix, to reach the desired target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Created & implemented a custom brand bar to initiate action & generate awareness towards landing page on the Fujifilm website.

We secured placements on multiple contextually relevant, high profile properties, including: GQ, Mashable, USA Today, SheKnows, Diply, HuffPost, Variety, Bon Appetit, CBS Sports & more. Completion rate of 88% above the industry average and a clickthrough rate that is 4.1x above the industry benchmark. Complete Client Satisfaction & Renewal.

Quicken Loans
+65%
Taxa de finalização
Acima do benchmark do setor
+2x
Taxa de cliques
Acima do benchmark do setor
+10%
Visualizações
Acima do benchmark do setor

Para atingir o segmento da Quicken Loans, foi criado um vídeo para: idade entre 25 e 34 anos, renda anual domiciliar entre 75 e 150 mil dólares, procurando o primeiro imóvel, fornecedores de empréstimos a varejo e comerciais, com dados sobre interesse em entretenimento e estilo de vida dos consumidores. Entregar a ação do usuário na forma de cliques para o aplicativo de hipotecas da Quicken Loans.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar ações dos usuários na forma de cliques para uma página de destino específica.

* O vídeo apresentado neste estudo de caso é usado para representar o nosso trabalho com o cliente em questão e não é o vídeo usado na campanha.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Bloomberg, Wired, Trulia, WSJ e Zillow. Taxa de finalização 65% acima da média do setor e taxa de cliques mais de 10% a maior. Uma taxa de cliques mais de 2 vezes maior que o benchmark do setor, gerando milhares de cliques para o aplicativo de hipotecas da Quicken Loans. Total satisfação do cliente.

Allstate Insurance
+88%
Completion Rate
Above Industry Benchmark
+8.2x
CTR
Above Industry Benchmark
+Client
Renewal
  • To promote Allstate insurance for any type of situation, a comical video evoking humar was created to drive awareness and action among a target of Men 25-44 that lead an active social life.
  • Develop a comprehensive media mix to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.
  • The campaign secured placements on multiple contextually relevant, high profile properties, including: The Washington Post, LA Times, Mashable, The Baltimore Sun, and The WSJ. Completion rate of 88% above the industry average.

 

  • Delivery on the GlassView platform drove performance, exeeding industry benchmarks by multiples, including a clickthrough rate +8.2x above industry benchmark a completion rate +88% above industry benchmark.

 

  • This campaign's excellenet performance led to complete Client Satisfaction & Renewal.
Hermès
+12.9x
CTR
Above Industry Benchmark
+92.1%
Completion Rate
Above Industry Benchmark
+96.2%
Uncluttered
Impression Delivery
  • Hermès partnered with GlassView to create a brand consideration, brand safety-oriented campaign with an additional focus on top publisher placement, targeting a specific audience of: Women A18-27 with HHI $50K+; considered trend adopters and fashion enthusiasts;  who had not yet considered Hèrmes.
  • To ensure Hermès connected with its target audience on top-tier publishers, GlassView whitelisted and blacklisted sites that did not align with Hermès’ brand image.
  • Hermès also received 100% SOV on pages where the ad was shown, using accompanying banner ads in conjunction with video to allow it to remain top-of-mind and stand out from potential clutter.
  • GlassView combined these strategies with laser-focused targeting layers to reach Hermès’ affluent audience, including demo, geo, behavioral, and contextual.
  • GlassView’s surgical targeting and use of its preferred publisher network led to placements on top-tier sites, including CN Traveler, Vogue, Glamour, and more.
  • These placements garnered strong brand consideration among those who viewed the ads, as seen through a completion rate +92.1% above the industry benchmark and a CTR +12.9x above the industry benchmark.
  • Additionally, dominant SOV and the use of relevant, brand-safe publishers led to excellent brand safety metrics, including an uncluttered impression delivery of +96.2%..
Net-a-Porter
+1.2x
CPA
Below Client Goal
+117%
Uplift
in Brand Favorability
+97%
CPC Efficiency
Above Industry Benchmark
  • Net-A-Porter partnered with GlassView to create a brand uplift-focused campaign, targeting a specific audience of: Fashion-forward individuals with a high HHI and a propensity to purchase luxury products; geo-targeted to the UK and Germany.
  • GlassView implemented a number of strategies to ensure that Net-A-Porter reached its desired brand uplift goals, including strong retargeting and zone-level optimization geared toward conversions.
  • GlassView also provided a synchronized, multi-platform campaign through the use of cross-device, platform-agnostic targeting.
  • Placements were secured on contextually relevant, top-tier sites, including Stylist Magazine, The Telegraph, and Zeit Online.
  • GlassView's targeting strategies and optimization efforts allowed Net-A-Porter to reach their lower-funnel objectives, as shown by a CPA +1.2x below benchmark.
  • GlassView's work also generated positive sentiment toward Net-A-Porter, as shown by a +117% uplift in brand favorability for individuals who saw the full video.
  • Subsequent to this campaign, our partnership and investment levels grew with Net-A-Porter.
Ralph Lauren
+41%
Taxa de finalização
Acima do benchmark do setor
+3,2x
Taxa de cliques
Acima do benchmark do setor
+12%
Taxa de compartilhamento
Acima da média do setor

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Women’s Health, Babble, Allure, Huffington Post e Town&Country. Entregue uma taxa de cliques 3,2 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento de 11% acima da média do setor. Total satisfação do cliente.

Desenvolver um mix de mídias abrangente, garantindo a divulgação para um segmento muito engajado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar conhecimento de marca, engajamento e ação na forma de cliques para uma página de destino exclusiva do site Ralph Lauren, maximizando as visualizações do vídeo até o fim.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Women’s Health, Babble, Allure, Huffington Post e Town&Country. Entregue uma taxa de cliques 3,2 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento de 11% acima da média do setor. Total satisfação do cliente.

AARP Health
+7.2x
CTR
Above Industry Benchmark
+3.6x
Share Rate
Above Industry Benchmark
+2.97x
CPC Efficiency
Above YouTube Benchmark
  • AARP partnered with GlassView to create a campaign focused on driving users to the AARP Member Benefits landing page, targeting a specific audience of: A50+; utilizing premium content on health, business, news, fitness, and sports sites.
  • This campaign used third-party data from LiveRamp to accurately identify and target individuals with an interest in Health Insurance, Medicare, and related content.
  • To drive higher engagement metrics for this audience, GlassView exclusively utilized in-feed ads and optimized toward a lower play rate on a zone/page level.
  • To guarantee brand safety, GlassView blacklisted sites that would be considered non-brand safe inventory.
  • GlassView’s combination of third-party data usage and optimization strategies led to an extremely engaged audience visible through  a share rate +3.6x above industry benchmark – this is a key metric in an industry that places a premium on WOM and earned media.
  • The use of in-feed ads was also crucial in grabbing the audience’s attention, as visible through  a clickthrough +7.2x above industry benchmark.
  • These excellent engagement metrics resulted in measurable ROI, as shown by a CPC 2.97x lower than YouTube’s benchmark.
Blue Cross Blue Shield
+50%
Uplift
Brand Awareness
+57%
Uplift
Brand Favorability
+69%
Uplift
Brand Recall
  • Blue Cross Blue Shield partnered with GlassView to create a campaign focused on generating awareness and driving users to the Blue Cross Blue Shield YouTube channel, targeting a specific audience of: NASCAR Fans A24-64; with an interest in health and wellness; geo-targeted to Charlotte, Greensboro, Raleigh, and Durham.
  • Because this campaign was directed toward NASCAR fans, delivery was aligned with the NASCAR race schedule, as audience members were most engaged during this period.
  • GlassView also tapped into its preferred publisher network to ensure that users were reached on top-tier, brand-safe inventory.
  • Lastly, GlassView utilized demographic, contextual, behavioral, and geographic targeting layers to ensure that these sites were relevant to the desired audience.
  • GlassView’s leveraging of its preferred publisher network led to placements on contextually relevant, top-tier sites, driving a +50% increase in top-of-mind brand awareness.
  • This audience was also very interested in the content, as there was a 57% uptick in brand favorability as a result of this campaign.
  • The awareness and goodwill toward Blue Cross Blue Shield  had a lasting impact, as GlassView’s delivery and optimization strategies drove a +69% increase in brand recall.
Harvard & Dana Farber
+117%
Uplift
in Purchase Intent
+94%
Delivery
Against New Target Audience Members
+788%
Uplift
in Brand Appeal
  • Harvard-Dana Farber Cancer Institute partnered with GlassView to create a brand uplift, DMA-focused campaign, targeting a specific audience of: A25-54; with an interest in healthcare and related services; geo-targeted to specific DMAs.

•GlassView was able to exceed DMA-focused objectives by combining dayparting with geo-targeting at the DMA level, ensuring that audience members were reached at the perfect time and place to drive brand uplift.

  • This campaign also took advantage of cross-screen, device-targeted frontier delivery, including the use of Connected TV and other IoT media – this was one of the earliest digital video campaigns that utilized this technology and was relevant to Harvard-Dana Farber's reputation as an innovative, front-line treatment center.
  • GlassView’s dayparting, geo-targeting, and innovative use of media allowed Dana Farber to drive awareness in their target DMAs, leading to a purchase intent +117% above the client’s campaign goal.

  • The KPI of net new acquisition was also excellent, as 94% of campaign delivery was against target audience members who had not previously visited Dana Farber.

  • The success of this delivery to new consumers was seen through a +788% increase in brand appeal for consumers who had seen the ad compared to those who had not.

IKEA
+95.3%
Completion rate
Over Industry Benchmark
+11.2x
CTR
Over Industry Benchmark
+ Client Satisfaction

•IKEA launched a campaign specifically targeting A-25-54, sufficient disposable income; with interest in cooking, DIY, nesting, and entertainment: geo-targeted to Singapore.

•To help promote the IKEA campaign, a video was created to generate awareness and action towards the landing page on the IKEA website.

•Partnered with GlassView’s preferred publisher network to target key influencers and social networkers in their targeted audience.

•Created and implemented a brand bar to initiate action and generate awareness towards the landing page on the IKEA website.

•Secured placements on multiple contextually relevant, high profile properties, including: Toggle Online, Today, CNet, Straits Time, Men’s Health, & more.

•Completion rate of 95.3% above the industry average and a clickthrough rate that is 3.1x above the industry benchmark.

•Complete Client Satisfaction

Unilever - Red Rose
+6.13x
CTR
Above Industry Benchmark
+138.1%
Viewability Rate
Above Industry Benchmark
+94.5
CPC Efficiency
Above Industry Benchmark
  • Unilever partnered with GlassView to create a reach and awareness-focused campaign, targeting a specific audience of: “Door Openers”, W18-49 often viewed as moms of young families; with personalities defined as hospitable, encouraging, brave, and seeing the best in people; geo-targeted to Canada.
  • GlassView set out to maximize reach in a very short period by increasing incremental reach outside of YouTube and Facebook – this would in-turn allow Unilever to generate awareness in consumers who had not actually seen its ad on these sites.
  • In order to drive deeper user engagement and cost-efficiency, GV optimized toward a lower play rate and utilized geo, demo, behavioral, psychographic, and contextual targeting to ensure the desired audience was reached.
  • GlassView’s strategic optimization and placement on contextually relevant, high-profile sites successfully drove an uptick in awareness, as evidenced by a CTR 6.13x above the industry benchmark.
  • Additionally, GlassView was able to drive a viewability rate 138.1% above the industry benchmark, showing strong engagement through multiple metrics.
  • The campaign’s success was also seen through demonstrable ROI, with an engagement cost efficiency +94.5% above Unilever’s campaign goal – this multi-level success resulted in a client renewal.
The Hershey Company
+9%
Brand Association
Over Industry Benchmark
+64x
Brand Favorability
Over Industry Benchmark
+10%
Purchase Uplift
Over Industry Avarage

•KRAVE launched a campaign specifically aimed at A24-44 audience geo-targeted in NYC, Chicago, Denver, San Francisco,  LA, Seattle, Atlanta, Houston, and San Diego.

•Delivery on Wearables & the IoT was utilized to impact the targeted audience in a way which evoked the innovation nature of the KRAVE  brand, as well as drive greater brand awareness.

•We observed a popular uplift amongst viewers who believed you should “Never settle” and that you should “KRAVE better” snacks (brand statement selection was 10% higher when compared to a non-exposed sample)

•KRAVE’s social video campaign also succeeded in positioning the brand as a snack with “both health and  taste” (brand statement selection was 14% higher amongst A25-34 when compared to a non-exposed sample.)

•Ultimately, exposed respondents respond most favorably to the following brand statements ”Never settle. KRAVE better.” and “With KRAVE, you have both health and taste.” as demonstrated by 10% and 9% increase in brand statement selections amongst overall exposed respondents respectively.

•Deep awareness and action were delivered to key influencers in the targeted demo audience.

Rohto
+94%
Taxa de finalização
Acima do benchmark do setor
+2x
Taxa de cliques
Acima do benchmark do setor
+32%
Taxa de compartilhamento
Acima da média do setor

Para gerar conhecimento sobre o colírio Rohto, foi feito um vídeo para o seguinte público: 18 a 34 anos, usuários dos colírios Clear Eyes e Visine sem segmentação por gênero, com foco geográfico em St. Louis, Missouri, e Louisville, Kentucky. Estimular conhecimento de marca e ação na forma de cliques para uma página de destino específica no site da Rohto. A Rohto usa um zumbi para demonstrar os efeitos do seu colírio refrescante.

Desenvolver um mix de mídias abrangente, garantindo alcance e influência sobre o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Criar conhecimento de marca e ação na forma de visualizações e cliques para a página de destino desejada e compartilhamentos da peça criativa.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Upworthy, Gawker, ESPN e Mashable. Taxa de finalização 94% acima da média do setor e taxa de cliques mais de duas vezes maior do que o benchmark do setor. Entregue uma taxa de cliques 32% acima da média do setor. Total satisfação do cliente e renovação.

Lincoln Motor Company
+67%
Taxa de finalização
Acima do benchmark do setor
+22%
Taxa de cliques
Acima do benchmark do setor
+85%
Visualizações
Entrega a maior

Para atingir um segmento de millenials de 21 a 34 anos, foi criado um vídeo para aumentar o conhecimento da empresa automotiva. Melhorar o conhecimento e maximizar as visualizações e cliques no vídeo, levando a uma página específica do site do Canal Olímpico. A Lincoln Motor Company trabalhou com o estilista Timo Weiland na criação de um curta que evoca o espírito de correr atrás de sonhos, abraçar propósitos e celebrar sucessos.

Desenvolver um mix de mídias abrangente, garantindo alcance e influência sobre o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Entregar conhecimento da marca na forma de visualizações. Desenvolver uma barra de marca que estimulasse cliques para uma página específica no site da Lincoln Motor Company.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Vogue, Wired, The WSJ, StyleBistro, Salon e Towleroad. Visualizações entregues 85% a maior, resultando em eCPV mais baixo e aumentando o retorno sobre investimento da campanha. Taxa de finalização 67% acima da média do setor e uma taxa de cliques 22% acima do benchmark do setor. Total satisfação do cliente.

United States Marine Corps
+77.58%
Completion rate
Over Industry Benchmark
+4.29x
CTR
Over Industry Benchmark
+Client
Satisfaction
  • A series of vidoes were created to generate awareness for the US Marines' 'by maximizing video views forthe US Marines while driving action to the “Semper Fidelis All American Program (SFAAP)” landing page.
  • Goal to reach a targeted audience of A16-17 High School Students, and their parents. 
  • Utilized GlassView Labs' "Video Carousel Unit" to drive awarness & action, by allowing users to click through six additional US Marines creatives upon completion of viewing the ad placement.
  • Implemented a number of targeting layers to reach the targeted audience including Demographic, Geographic & Contextual. Allowing GlassView to reach the right audiences on top-tier publishers.
  • Aimed to drive action in the form of clicks to the “Semper Fidelis All American Program (SFAAP)” page through a CTA on the brand bar prompting viewers to nominate a student or apply for the program.
  • Provided campaign delivery on contextually relevent, top-tier publishers including ESPN, Bleacher Report, Parents, Forbes, Wired, Real Simple & more.
  • Through a comprehensive delivery to targeted audience, GlassView was able to surpass industry benchmarks of completion rates by +77.58%
  • Utilized a custom built brand bar & CTA to drive a clickthrough rate 4.29x above the industry benchmark.
  • Complete Client Satisfaction
PSG - Jolival
+54%
Taux d’Achèvement
Au-Dessus de la Moyenne de l'Industire
+12.3x
Taux de Clic
Au-Dessus de la Moyenne de l'Industrie
+Contrat
Reconduit

Une vidéo a été créé pour diriger l’action et pour augmenter la sensibilisation de la collaboration PSG-Fontaine avec une public cible d’adultes 18 plus, intéressés aux sports, le mode de vie, la musique, habitant à Paris et la côte ouest de la France. Augmenter la sensibilisation de diriger les utilisateurs vers une page unique. L'équipe Paris St. Germain s’est associé avec Fontaine Jolival pour promouvoir leur nouveau partenariat  d’eau en bouteille.

Développer une combinaison compréhensive des médias  pour assurer l’attention du public cible. Sécuriser les placements sur plusieurs sites de pertinence contextuelle et de haut profils. Augmenter la sensibilisation de l’utilisateur dans la forme des vues et l’action de l’utilisateur dans la forme des clics sur une page unique.

Sécurisé les placements sur plusieurs sites de la pertinences contextuelle et de haut profils, comprenant: Le Monde, GQ France, Men’s Health France, Vanity Fair, et Football.fr. Un taux d’achèvement 54% au-dessus de la moyenne de l’industrie, et un taux de clic 12.3x au-dessus de la moyenne de l’industrie. Un taux de partage 33% au-dessus de la moyenne de l’industrie.

Los Angeles Tourism & Convention Board
+24%
Uplift
in Brand Purchase Intent
+42%
Uplift
in Brand Favorability
+45%
Uplift
in Brand Appeal

To promote Los Angeles Tourism, a video was created to drive attention and action to target: A25-44, focusing on A25-34, HHI $75k+, travelers, those interested in traveling, and Geo-targeted to New York, Chicago, Washington DC, and California (excluding LA). The adventurous video illustrated a wide variety of fun activities unique to LA in order to ncrease attention and to drive viewer engagement to a unique landing page on the LATCB website.

We developed a comprehensive media mix, ensuring to reach a highly engaged target audience by securing placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement.

Intent to visit Los Angeles was higher among social video viewers (+24% uplift in intent to visit when compared to non-exposed control sample). Favorability towards LA Tourism & Convention Board showed a +42% uplift for those exposed to the social video campaign. The social video campaign also had a positive effect on LA Tourism & Convention Board’s brand image as those who saw the video found the brand +45% more appealing than a non-exposed control sample.

Focus Features
+67%
Taxa de compartilhamento
Acima do benchmark do setor
+85%
Taxa de cliques
Acima do benchmark do setor
+Renovação
do cliente

Para promover um filme, criamos um vídeo para pais de crianças de 5 a 11 anos e fãs de videogames, criando visualizações e engajamento em uma página de destino determinada. O trailer instiga os pais para que vão ver o filme e se divertir com a família no cinema.

Desenvolver um mix de mídias abrangente, garantindo alcançar o segmento desejado. Garantir colocação em diversas propriedades importantes e de contexto relevante, oferecendo muito conhecimento de marca e engajamento dos usuários. Maximizar as visualizações do vídeo, aumentando conhecimento e engajamento. Maximizar as visualizações do vídeo, aumentando conscientização sobre o filme. Entregar ações dos usuários na forma de cliques para uma página de destino exclusiva.

* O vídeo apresentado neste estudo de caso é usado para representar o nosso trabalho com o cliente em questão e não é o vídeo usado na campanha.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart e Cafemom. Uma taxa de cliques 85% acima do benchmark do setor. Uma taxa de cliques 67% acima do benchmark do setor. Total satisfação do cliente e renovação.

beIN SPORTS
+87%
Taxa de finalização
Acima do benchmark do setor
+3,6x
Taxa de cliques
Acima do benchmark do setor
+59%
Taxa de compartilhamento
Acima da média do setor

Para ampliar o conhecimento da transmissão do jogo do PSG contra o Chelsea no canal beIN SPORTS, foi feito um vídeo para informar o segmento de: 25 a 49 anos, com viés para homens, interessado em esportes, com localização geográfica na França. Aumentar o conhecimento e estimular a visita a uma página específica no site da beIN SPORTS. Foi criado um vídeo foi criado para informar os telespectadores de que a beIN SPORTS cobriria e transmitiria a partida do PSG contra o Chelsea.

Desenvolver um mix de mídias abrangente, garantindo alcançar e engajar o segmento desejado. Garantir colocações em diversos locais de alto nível, relevantes para o contexto, criando mais conhecimento e engajamento dos usuários. Entregar engajamento na forma de cliques para uma página de destino especial no site da beIN SPORTS. Aumentar o conhecimento, maximizando as visualizações do vídeo da campanha da beIN SPORTS.

Colocações em diversos locais de alto nível, relevantes para o contexto, como: Le Figaro, L'Express, Le 10Sport e Le Monde. Taxa de finalização 87% acima da média do setor e taxa de cliques 3,6 vezes maior do que o benchmark do setor. Entregue uma taxa de compartilhamento 59% acima da média do setor. Total satisfação do cliente.

Olympic Channel
+3.5x
CTR
Above Industry Benchmark
+75%
Completion Rate
Above Industry Benchmark
+76.5%
CPC Efficiency
Above Industry Benchmark
  • The Olympic Channel partnered with GlassView to generate awareness for The Olympics, targeting a specific audience of: Millennial audiences A13-34 and sports enthusiasts; geotargeted to the Brazil, U.S., China, Europe, Canada, and MENA.
  • GlassView tapped into its preferred publisher network to target key influencers and social networkers through placement on contextually relevant, top-tier properties.
  • To ensure that this audience was identified and reached, GlassView implemented domain-level, demographic, geographic, behavioral and contextual targeting layers.
  • A custom brand bar was also developed to create stronger awareness of The Olympic Channel and drive traffic to The Olympic Channel website.
  • Through GlassView’s preferred publisher network and targeting layers, The Olympic Channel was able to secure placements on sites like Fox Brasil, 20 Minutos, and more.
  • These contextually relevant, top-tier placements led to high engagement visible through a CTR +3.5x above industry benchmark and a completion rate +75% above industry benchmark.
  • The strong engagement metrics resulted in powerful ROI, as evidenced by CPC Efficiency +76.5% above industry benchmark.
Qantas
4,000+
Unique
Site Visits
+89.83%
CPC Efficiency
Above Industry Benchmark
+14.9%
Uplift
Annual Net Profit
  • GlassView partnered with Qantas to promote the ”Sydneyporeans” campaign, aimed at promoting air travel to Australia and encouraging booking through Qantas.com.
  • This campaign targeted a specific audience of: Those interested in travel, food and wine, family fun, and holidaying in Australia; geo-targeted to Singapore.
  • To allow for the best strategic retargeting possible, GlassView implemented conversion pixels into various sections of the Qantas website – an especially high context was placed on individuals who were pixeled by the checkout tag.
  • Because these users were much more likely to purchase airline tickets, they were retargeted with relevant flight offerings that linked to specific flight booking pages.
  • This campaign also utilized cross-device targeting, using dynamic ad insertion that allows for sequential messaging and a storytelling approach to campaign delivery – Additionally, it allows for dayparting, maximizing engagement with the brand.
  • Through GlassView’s retargeting and platform-agnostic delivery, Qantas saw excellent results on a campaign level, including a CTR +9.84x above industry benchmark, a Completion Rate +52.85% above industry benchmark, and over 4,000 site visits from users interested in purchasing a flight.
  • The high CTR and completion in this campaign led to measurable campaign-level ROI, as evidenced by a CPC Efficiency +89.83% above industry benchmark.
  • From a more macro perspective, GlassView contributed meaningfully to a Qantas annual net profit increase of 14.9%, and the addition of new flights to Qantas’s Asia-Pacific region.