The Wharton Future of Advertising Program (WFoA) at the University of Pennsylvania today announced that GlassView Founder and CEO James G. Brooks, Jr. will collaborate with the WFoA to produce research related to the Internet of Things and future formats of digital video. Brooks will also be joining the Program’s Global Advisory Board to serve an active role in upcoming projects and research.
GlassView and the WFoA will collaborate on a research project exploring the future of video content and advertising across the Internet of Things. The project will serve to contribute to the dialogue surrounding future formats for digital video and to explore the Internet of Things as a platform for marketers and targeted content providers. This research will be guided by the All Touchpoint Value Creation Model, outlined in the Wharton Future of Advertising Program’s book Beyond Advertising, written by WFoA Executive Director Catharine Hays and Wharton Professor Yoram (Jerry) Wind.
As a Global Advisory Board Member, Brooks will support many of the Future of Advertising Program’s initiatives, including contributing to the Program’s Advertising 2020 Project, speaking with students at Program events, and appearing on Marketing Matters, the Program’s Sirius XM 111 radio program.
“As the Founder and CEO of GlassView, James G. Brooks Jr. offers a fresh perspective on the future of digital advertising at the intersection of traditional, iconic publishers and the power and impact of video formats,” said Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School. “Today’s announcement demonstrates our ongoing commitment to bridging academia and industry as a catalyst for deeper insights, bolder innovation and the broader positive impact of advertising and marketing.”
“I am honored to join the Advisory Board of such a deeply respected institution as the Wharton Future of Advertising Program,” said James G. Brooks, Jr. “I look forward to lending my expertise to the Program’s research and direction to communicate the great potential of social video for brands and their audiences.”
Founded in 2015, GlassView’s mission is to ensure clients’ videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.2 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView’s team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH.
About Wharton Future of Advertising Program
The Wharton Future of Advertising Program, part of the SEI Center for Advanced Studies in Management at the Wharton School, is broadly viewed as the preeminent academic institution bridging academia and practitioners to transform the scope, value, and impact of advertising, with a who’s who Global Advisory board and a growing global network of innovators. Corporate supporters and grants enable WFoA’s network enrichment, research collaborations, adaptive experimentation initiatives, thought-leadership roundtables and conferences, student-and alumni-led programs, and open and tailored educational program development and delivery. The Program’s recently published book, Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley, February 2016), presents a concrete set of principles and actionable steps, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a better future for business, people, and society.