NEW YORK, Feb. 22, 2017 /PRNewswire/ — GlassView, the leading social video distribution platform, today announced results from its partnership with marketing and communications firm SPM delivering healthcare videos on wearables and the Internet of Things for Rush University Medical Center. The campaign netted a click-through rate that was 98% above the industry average. In addition, campaign completion rates were 11% above the industry benchmark.
The initiatives were part of GlassView’s collaboration with the Wharton Future of Advertising Program (WFoA) at the University of Pennsylvania to produce research related to the Internet of Things and future formats of digital video.
The campaign for Rush, a Chicago-based academic health system, featured videos emphasizing Rush’s excellent medical care through emotional patient stories.
One video focuses on a young mother who was diagnosed with breast cancer, and another tells the story of an orthopedics patient. GlassView delivered a 30-second teaser version of each video to wearable and IoT platforms that clicked through to a longer version of the spots available on Rush’s web site. A similar campaign for Ochsner Health System produced a completion rate 10% above the industry average.
“In our constant pursuit of what’s next in the complex healthcare marketing industry, we’re thrilled to partner with GlassView for the first campaign like this in healthcare,” said Rae Markwell, media planner at SPM. “Engaging the early adopters of technology and key influencers on wearable platforms and the Internet of Things is a truly innovative strategy.”
“Unlike other overhyped technologies, wearables and the IoT are cases where the utility for advertisers is obvious,” said James G. Brooks, Founder & CEO of GlassView. “Our partnership with SPM shows the efficacy of these new technologies in delivering powerful social videos for healthcare and many other industries, pointing towards a post-mobile future for digital video.”
As these companies continue to partner on innovative strategies for digital video campaigns, these outstanding results are expected to continue for both organizations’ client partners.
GlassView’s mission is to ensure clients’ videos appear on top-tier sites reaching the most engaged influential audiences. Best known for delivering the highest level of performance, the GlassView social video platform offers access to over 1.2 billion unique users worldwide, and over 250 million unique users in the United States (comscore Nov 2016), reaching 98% of the connected country. The GlassView team and Board of Directors features executives from Conde Nast, MediaCom, and LVMH. Launched in 2015, GlassView is headquartered in New York City and has offices around the world including Japan, London, Europe and the Middle East. For more information on GlassView, please visit www.glassview.com.
Founded in 1983, SPM Marketing & Communications is a privately-owned brand consultancy and fully integrated marketing agency that specializes in understanding and connecting with the health consumer. Our mission says it all: People deserve to know there are differences in healthcare providers—differences that can save lives. We create ethical communications to help people understand these differences. We’ve partnered with the top healthcare organizations across the country to drive business results and create award-winning work. And, we’ve been named Agency of The Year and a Best Place To Work by Ad Age & Modern Healthcare. Want to learn more? Check out our website or email us at firstname.lastname@example.org.