Lexus

Provincetown's main drag Commercial Street "is a stage and everybody is on it," says Josh Patner, the owner and founder of Loveland, his one-of-a-kind boutique in the west end of the gay and lesbian tourist mecca at the tip of Cape Cod.

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Lexus
+72%
Completion rate
Over Industry Benchmark
+2.4x
CTR
Over Industry Benchmark
+10%
Views
Over Delivery

A video was created targeting an audience of: A25+, affluent, car enthusiasts, and those who lead active lifestyles. To deliver video views and drive action to enhance awareness and drive users to a desired landing page. Lexus brought together a new series that looks a t peoples' stories whose dreams have been brought to life by the unique and irreplaceable place that is 'P-Town.'

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties relating to the Lexus target audience. To maximize video views and to drive action in clickthroughs, enhance awareness and direct users to a desired landing page on the Lexus website.

 

Secured placements on multiple contextually relevant, high profile properties, including: Mashable, MarketWatch, The Wall Street Journal, TechRadar, The Washington Post, and Wired. A completion rate of 72% over the industry average and a clickthrough rate that is over 2.4x the industry benchmark. Over-delivered views by 10%, lowering the competitive eCPV. Complete client satisfaction.

Ralph Lauren
+41%
Completion rate
Over Industry Benchmark
+3.2x
CTR
Over Industry Benchmark
+12%
Share rate
Over Industry Average

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

To develop a comprehensive media mix, ensuring we reach a highly engaged, target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness, engagement, and action in the form of clickthroughs to a unique landing page on the Ralph Lauren website while maximizing complete video views.

Secured placements on multiple contextually relevant, high profile properties, including: Women's Health, Babble, Allure, Huffington Post and Town&Country. Delivered a clickthrough rate that is 3.2x over the industry benchmark. Delivered a share rate of 11% over industry average. Complete client satisfaction.

Focus Features
+67%
Share Rate
Over Industry Benchmark
+85%
CTR
Over Industry Benchmark
+Client
Renewal

To promote a film, a video was created to target parents with kids aged 5-11 and video game enthusiasts to deliver video views and drive engagement to a desired landing page. The trailer entices parents to go see the film for a fun family movie day.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To maximize video views, enhancing awareness and engagement. To maximize video views, enhancing awareness of the movie. To deliver user action in the form of clickthroughs to a unique landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: GameSpot, USA Today, Parents, Mothering, Nick, SheKnows, Oprah, IGN, Yahoo!, Martha Stewart, and Cafemom. A clickthrough rate that is 85% over the industry benchmark. Delivered a share rate that is 67% over the industry average. Complete client satisfaction and renewal.

Colgate-Palmolive
+80%
Completion rate
Over Industry Benchmark
+4.5x
CTR
Over Industry Benchmark
+5%
Views
Over Delivery

To promote the affordable fragrant cleaning product, Fabuloso, a video was created to drive awareness and action among a target of: A25-64 who complete household chores, homeowners, pet-owners, money savers, and cleaners. To drive user action and to enhance awareness to a unique landing page on the Fabuloso website. The video presents a simple solution to a marital fight with a comical twist.

 

To develop a comprehensive media mix, ensuring we reach the target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to a unique landing page on the Colgate-Palmolive website and enhance awareness by maximizing video views.

Secured placements on multiple contextually relevant, high profile properties: including VH1, MTV, Pandora, TMZ, and Los Angeles Times. Delivered a clickthrough rate that is 4.5x over the industry average and a completion rate of 80% over the industry benchmark. Over-delivered views by 5%, lowering the competitive eCPV. Complete client satisfaction.

Lincoln Motor Company
+67%
Completion Rate
Over Industry Benchmark
+22%
CTR
Over Industry Benchmark
+85%
Views
Over Delivered

To reach a millennial audience of A21-34, a video was created to raise a deeper awareness for the automotive company. To drive awareness and to maximize video views and clickthroughs to a desired landing page on the Lincoln Motor Company website. Lincoln Motor Company teamed with a fashion designer, Timo Weiland, to create a short film that embodies the spirit of pursuing dreams, embracing purposes, and celebrating successes.

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness in the form of views. To develop a brand bar encouraging clickthroughs to a desired landing page on the Lincoln Motor Company website.

Secured placements on multiple contextually relevant, high profile properties, including: Vogue, Wired, The WSJ, StyleBistro, Salon, and Towleroad. Over-delivered views by 85%, resulting in a lower eCPV, which increased the campaign ROI. Completion rate of 67% above the industry average and a clickthrough rate that is 22% above the industry benchmark. Complete client satisfaction.

Konica Minolta
+2.8x
CTR
Over Industry Benchmark
+91%
Completion Rate
Over Industry Benchmark
+38%
Share rate
Over Industry Avarage

A video was created to reach Konica Minolta's target audience including: Fortune 500 executives, C-suite executives, IT purchasing decision makers, investing in or interested in technology solutions for their business. The main objectives of the campaign was to drive user awareness and action in the form of views, clickthroughs, and share of the creative within their target audience.

To develop a comprehensive media mix, ensuring we reach the target audience though securing placements on multiple contextually relevant, high profile properties - where the Konica Minolta target demographic are consuming and sharing information.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, WSJ, CNN, USA Today, Boston, Business Insider, and Washington Post.A clickthrough rate of more than 2.8x over the industry benchmark and a completion rate of 91% over the industry average. Additionally, share rates exceeded the industry average by 38%.

Quicken Loans
+65%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+10%
Views
Over Industry Benchmark

To reach Quicken Loans' target audience, a video was created targeting: A25-34, HHI $75K-$150K, in search of their first home, retail and commercial lenders, and consumer entertainment and lifestyle information. To deliver user action in the form of clickthroughs to the Quicken Loans Mortgage Application.

To develop a comprehensive media mix, ensuring we reach the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user action in the form of clickthroughs to their desired landing page.

* The video featured on this case study is used to represent our work with the client in question and is not the video that was used in the campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Bloomberg, Wired, Trulia , WSJ and Zillow. Completion rate of 65% above the industry average and over-delivered views by 10%. A clickthrough rate that is over 2x the industry benchmark, driving thousands of clickthroughs to Quicken Loans' mortgage application. Complete client satisfaction.

beIN SPORTS
+87%
Completion rate
Over Industry Benchmark
+3.6x
CTR
Over Industry Benchmark
+59%
Share rate
Over Industry Avarage

To drive awareness for beIN SPORTS showing of the PSG versus Chelsea game, a video was created to inform the target audience of: A25-49, skewed towards Males, interested in sports, and Geo-targeted to France. To augment awareness and to drive action to a specific landing page on the beIN SPORTS website. A video was created to inform viewers that beIN SPORTS will be covering and showing the PSG versus Chelsea match.

To develop a comprehensive media mix, ensuring we reach an engaged and the desired target audience. Secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. Delivering engagement in the form of clickthroughs to a unique landing page on the beIN SPORTS website. To enhance awareness by maximizing video views for the beIN SPORTS campaign.

Secured placements on multiple contextually relevant, high profile properties, including: Le Figaro, L’Express, Le 10Sport, and Le Monde. Completion rate of 87% above the industry average and a clickthrough rate that is 3.6x over the industry benchmark. Delivered a share rate of 59% over industry average. Complete client satisfaction.

Ochsner Health System
+82%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+35%
Share rate
Over Industry Avarage

A video was created to reach the Ochsner Health System target audience of: A35-64, M50-64, interested in health, news, and lifestyle information,located in the New Orleans DMA. The main objectives of the campaign were to increase awareness in the form of video views and to drive engagement in the form of clickthroughs and shares of the creative from the desired target audience.

To achieve the objectives of driving awareness and engagement, we developed a comprehensive media mix, ensuring we reach the desired target audience. We secured placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. We delivered user awareness in the form of views and developed a brand bar encouraging clickthroughs to a desired landing page on the Ochsner Health System website.

Secured placements on multiple contextually relevant, high profile properties for the Ochsner Health System campaign, including: WebMD, CNN, Fox8, Salon, Nola, and NBC News. Delivered a completion rate of 82% above the industry benchmark, a clickthrough rate that is over 2x the industry benchmark, and a share rate that is 35% over industry average.

Rohto
+94%
Completion rate
Over Industry Benchmark
+2x
CTR
Over Industry Benchmark
+32%
Share Rate
Over Industry Average

To drive awareness of Rohto eyedrops, a video was created targeting: A18-34, gender neutral users of Clear Eyes and Visine, millennials, and geo-targeted to St. Louis, Missouri and Louisville, Kentucky. To drive awareness and action in the form of clickthroughs to a specific landing page on the Rohto website. Rohto uses a zombie to demonstrate the effects of Rohto's "Cooling Eye Drops."

To develop a comprehensive media mix, ensuring we reach and influence the desired target audience. To secure placements on multiple contextually relevant, high profile properties, delivering high user awareness and engagement. To deliver user awareness and action in the form of views and clickthroughs to their desired landing page and shares of the creative.

Secured placements on multiple contextually relevant, high profile properties, including: Upworthy, Gawker, ESPN, and Mashable. Completion rate of 94% above the industry average and a clickthrough rate that is over 2x the industry benchmark. Delivered a share rate that is 32% over industry average. Complete client satisfaction and renewal.